Latest articles
Check out our latest posts below
The PC Category Resurgence
Few technology categories have taken more abuse and had opinions formed than the PC category. While the PC is not the primary computing device of billions of people, that crown belongs to the smartphone, it is still the second most adopted category of computing on the planet. The current PC installed base is north of…
Apple and Developer Satisfaction With App Store
536 developers for Apple’s software platforms participated in a study Creative Strategies fielded in late May. What makes our study results particularly interesting, is the makeup of our panel ended up being small business developers making less than $500,000 a year from their apps. With 55% of them making their apps for a living or…
Microsoft Broadens The Meaning of Collaboration With Teams, Dynamics 365 And Collaborative Apps
Lately, you can’t talk about work without talking about hybrid work. As the world starts to go back to regular business, brands and industry watchers begin to hypothesize what work will look like going forward. We can certainly disagree on whether the future of work will be remote or hybrid or a plain and simple…
For Peloton Owners, Hardware + Software = Delight
We were excited to run our Delight Scale on Peloton and see if it truly stood up to the glowing fanfare coming from consumers on social media. Sure enough, Peloton scored a 960, out of the possible 1200, on our Delight Scale with some of the most overwhelming positive sentiment of any consumer product we…
Windows 11: Microsoft’s Most Holistic Approach To An Operating System
We all saw the leaks last week, and while I was left with more questions than answers, it was evident that Microsoft focused on a much more modern, fresher, simpler user interface. What was unclear till today was why Microsoft thought that the update it delivered was worthy of a step-change in number rather than…
Google Workspace Emphasizes How Work Gets Done, Not Where
Google Workspace had undergone a transformation since October 2020 when G Suite was rebranded to Google Workspace, and a series of skews were released to address the enterprise market. In February, Workspace was brought to the education market, and at Google I/O, the team launched Smart Canvas, a new experience that brings Docs, Sheets and…
