Latest articles

Check out our latest posts below

September 18, 2024 / Ben Bajarin

A Week With iPhone 16 Pro – My Favorite Feature

Having spent the last week with the new iPhone 16 Pro Max I wanted to share a few thoughts. Key Takeaways iPhone 16 Pro vs. Pixel 9 Pro XL Image Battle My Favorite New Feature Pure Hardware Innovation Getting Harder New Experiences Unlocked by Apple Silicon Advances   Image Battle Camera photography is highly subjective.…

August 21, 2024 / Ben Bajarin

The Google Pixel 9 Family and the Pursuit of Helpfulness

I have always found it helpful to view Google’s mission/ambition/product goals, etc., within the framework that Alphabet CEO Sundar Pichai consistently emphasizes whenever he speaks publicly.  His eloquent statement of the mission is “To organize the world’s information and make it universally accessible and useful.”  Within this framing, he has also stated that the ultimate…

August 20, 2024 / Ben Bajarin and Max Weinbach

Snapdragon X Elite and the New Era Battery Life on Windows

While it is easy to get caught up in the excitement of AI features coming to Windows in the new category of PCs called Copilot + PCs, my conviction has always been that the transformational battery life experience would be one of the most compelling reasons to upgrade for consumers and enterprises. Currently, the “more…

July 16, 2024 / Carolina Milanesi

Samsung Galaxy Unpacked 2024: Foldables, AI and the Future of Mobile

In an age where technology is not just an extension of our capabilities but increasingly a core part of our daily experiences, Samsung Electronics at the Galaxy Unpacked 2024 event, presented a compelling vision for the future of mobile Artificial Intelligence (AI). Held on July 10, 2024, the event featured the unveiling of an array…

July 15, 2024 / Ben Bajarin

Revolutionizing Computing: Stevie Bathiche on the NPU and the Future of AI Enabled Always-On Computing

In a recent conversation with Stevie Bathiche, a Technical Fellow at Microsoft, we discussed the potential of the Neural Processing Unit (NPU) and its role in powering the future of computing. Bathiche’s insights highlighted the NPU’s significance as an AI coprocessor due to its efficiency and ability to enable always-on, always-computing functionalities that power computers…

June 26, 2024 / Ben Bajarin

Apple’s Transistor Budget

Apple’s M-series chips have revolutionized the Mac lineup, bringing a laser focus on performance and efficiency to the company’s laptops (portables), desktops, workstations, and even now cloud silicon. Thanks to the hard work of those dissecting Apple silicon X-ray images and highlighting blocks on the SoC, we can take a closer look at how Apple…

Trusted by 80% of the top 10 Fortune 500 technology companies