Three publications. One view of the technology stack.

Creative Strategies October 15, 2026

AMD Has More Than One Way Into the AI Budget

Ben Bajarin

AMD Series · Part 1 of 3 Why agentic AI makes the case for a systems and silicon provider, and how large the markets around it can become AMD's

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Creative Strategies October 15, 2026

RTX Spark: Entering the Age of Preference

Max Weinbach

By Max Weinbach We're in the age of preference. RTX Spark gets Windows close enough to the performance I've liked so much in the M5 Macs

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Creative Strategies October 13, 2026

Apple Brings the Home Into View

Carolina Milanesi

Apple HomeView, the $299 home device Apple announced today, is a square 7-inch display that brings the household and the individual together on one screen. Its use cases are

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Creative Strategies October 12, 2026

Google's Gemini Agent Bets on Governance and Model Choice

Carolina Milanesi

At Gemini at Work 2026 on October 8, Google Cloud CEO Thomas Kurian introduced the Gemini agent: one agent that answers questions, carries out multi-step work and writes and

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Creative Strategies October 10, 2026

Amazon's Alexa Tablets Make a Real Case Against the iPad Air

Carolina Milanesi

The new Amazon Alexa Tablets, announced on October 8 in a post on the About Amazon news site by Kevin Keith, Vice President of Devices, are the first Amazon tablets

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Creative Strategies October 7, 2026

Hybrid AI and Trust Are Why the Surface Laptop Ultra Exists

Carolina Milanesi

Hybrid AI Set the Terms Microsoft opened its Windows and Surface event in San Francisco on October 7 with Satya Nadella, Microsoft CEO, and Pavan Davuluri, executive vice president of

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Creative Strategies September 24, 2026

Qualcomm Makes Its Case for the Phone as AI Hub

Carolina Milanesi

Qualcomm came to Maui for their annual Snapdragon Summit with the clearest version of its AI strategy I have heard from the company, and with the same structural limit it

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Creative Strategies September 22, 2026

M5 Ultra Mac Studio: Frankly, It’s Overpowered

Max Weinbach

The M5 Ultra Mac Studio is insanely good. For how I work, it is the most compelling local AI machine I’ve used, and frankly it feels overpowered. I can

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Creative Strategies September 10, 2026

Apple’s AI Strategy Starts With the iPhone

Max Weinbach

One of the more important ideas Apple put forward at its event was also one of the most familiar. The iPhone is becoming your personal intelligence hub. Think about what

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Creative Strategies September 9, 2026

iPhone Duo: What Apple Bought by Waiting

Carolina Milanesi

iPhone Duo is what vertical integration looks like when it works. Samsung and Honor have shipped good folding hardware for years. Apple is the first to ship the operating system that earns it.

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Creative Strategies August 11, 2026

Google's new event strategy is great

Max Weinbach

This may sound weird to those who aren't in the media/influencer/analyst/tech event scene, which is likely the vast majority of people reading this, but I

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Creative Strategies July 30, 2026

Copilot Seats Are the Bridge for Agents

Carolina Milanesi

Microsoft disclosed more than 30 million paid Microsoft 365 Copilot seats this week, and the number works best read as an installation count. Every paid seat puts Work IQ inside a customer’s tenant, the context layer over roles, projects, artifacts and institutional knowledge that Microsoft’s agents

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