Product strategy
- Sentiment analysis
- Competitive analysis
- Roadmap and feature prioritization
- Feature analysis
- Engagement and loyalty measurement
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What is the Delight Scale?
Measure the elements that make great products great.
The Delight Scale combines customer satisfaction, loyalty, recommendations, and perceived value into one easy-to-understand score.
Use the Delight Scale to improve your product, spot weaknesses, build on strengths, and sharpen your messaging. It also helps show how your product compares with the competition.
Great products do more than satisfy customers. They surprise people, earn recommendations, and keep customers coming back.
Customers answer 10 questions about their experience. Their responses are scored and combined into a single Delight Score, with more positive answers carrying greater weight.
How to use it
One measure. Two ways to use it.
Product marketing
- Storytelling
- Product positioning
- Messaging
- Establishing product or category leadership
Product research