Three publications. One view of the technology stack.

Creative Strategies October 28, 2026

Apple's First Touch Mac Is Built on Habits You Already Have

Carolina Milanesi

Apple's new MacBook Pro brings touch to the Mac for the first time, together with a tandem OLED display Apple calls PROLED XDR. I spent the day with

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Creative Strategies October 27, 2026

T-Mobile T-Mix: Flexibility as a Retention Strategy

Carolina Milanesi

T-Mobile today announced T-Mix, a plan construct that replaces fixed bundles with Picks: an allowance customers spend on streaming, gaming, AI and travel benefits, wireless features and device

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Creative Strategies October 26, 2026

How AMD's full-stack approach matches the infrastructure demands of agentic AI

Ben Bajarin

AMD Series · Part 2 of 3 The industry conversation is moving from AI models to AI systems, and what gets measured is moving with it, from a single inference request

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Creative Strategies October 21, 2026

iPhone Duo: First Impressions After a Week

Carolina Milanesi

I have been using iPhone Duo for about a week. At launch, I wrote in iPhone Duo: What Apple Bought by Waiting that while I liked the hardware, I was

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Creative Strategies October 21, 2026

iPhone Duo Review: Apple Nailed This iPhone

Max Weinbach

Apple’s foldable iPhone is a joy to use. After six days with iPhone Duo, here’s how its display, multitasking, battery life and cameras stack up.

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Creative Strategies October 15, 2026

AMD Has More Than One Way Into the AI Budget

Ben Bajarin

AMD Series · Part 1 of 3 Why agentic AI makes the case for a systems and silicon provider, and how large the markets around it can become AMD's

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Creative Strategies October 15, 2026

RTX Spark: Entering the Age of Preference

Max Weinbach

By Max Weinbach We're in the age of preference. RTX Spark gets Windows close enough to the performance I've liked so much in the M5 Macs

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Creative Strategies October 13, 2026

Apple Brings the Home Into View

Carolina Milanesi

Apple HomeView, the $299 home device Apple announced today, is a square 7-inch display that brings the household and the individual together on one screen. Its use cases are

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Creative Strategies October 12, 2026

Google's Gemini Agent Bets on Governance and Model Choice

Carolina Milanesi

At Gemini at Work 2026 on October 8, Google Cloud CEO Thomas Kurian introduced the Gemini agent: one agent that answers questions, carries out multi-step work and writes and

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Creative Strategies October 10, 2026

Amazon's Alexa Tablets Make a Real Case Against the iPad Air

Carolina Milanesi

The new Amazon Alexa Tablets, announced on October 8 in a post on the About Amazon news site by Kevin Keith, Vice President of Devices, are the first Amazon tablets

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Creative Strategies October 7, 2026

Hybrid AI and Trust Are Why the Surface Laptop Ultra Exists

Carolina Milanesi

Hybrid AI Set the Terms Microsoft opened its Windows and Surface event in San Francisco on October 7 with Satya Nadella, Microsoft CEO, and Pavan Davuluri, executive vice president of

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Creative Strategies September 24, 2026

Qualcomm Makes Its Case for the Phone as AI Hub

Carolina Milanesi

Qualcomm came to Maui for their annual Snapdragon Summit with the clearest version of its AI strategy I have heard from the company, and with the same structural limit it

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