Three publications. One view of the technology stack.

Hybrid AI Set the Terms Microsoft opened its Windows and Surface event in San Francisco on October 7 with Satya Nadella, Microsoft CEO, and Pavan Davuluri, executive vice president of

Creative Strategies September 24, 2026

Qualcomm Makes Its Case for the Phone as AI Hub

Qualcomm came to Maui for their annual Snapdragon Summit with the clearest version of its AI strategy I have heard from the company, and with the same structural limit it

Creative Strategies September 22, 2026

M5 Ultra Mac Studio: Frankly, It’s Overpowered

The M5 Ultra Mac Studio is insanely good. For how I work, it is the most compelling local AI machine I’ve used, and frankly it feels overpowered. I can

Creative Strategies September 10, 2026

Apple’s AI Strategy Starts With the iPhone

One of the more important ideas Apple put forward at its event was also one of the most familiar. The iPhone is becoming your personal intelligence hub. Think about what

Creative Strategies September 9, 2026

iPhone Duo: What Apple Bought by Waiting

iPhone Duo is what vertical integration looks like when it works. Samsung and Honor have shipped good folding hardware for years. Apple is the first to ship the operating system that earns it.

Creative Strategies August 11, 2026

Google's new event strategy is great

This may sound weird to those who aren't in the media/influencer/analyst/tech event scene, which is likely the vast majority of people reading this, but I

Creative Strategies July 30, 2026

Copilot Seats Are the Bridge for Agents

Microsoft disclosed more than 30 million paid Microsoft 365 Copilot seats this week, and the number works best read as an installation count. Every paid seat puts Work IQ inside a customer’s tenant, the context layer over roles, projects, artifacts and institutional knowledge that Microsoft’s agents

Creative Strategies July 22, 2026

The Z Fold8 Widens Samsung’s Foldable Range

Samsung expands its portfolio by adding a new form factor to the Galaxy Z family. The original Z Fold becomes the Z Fold8 Ultra, the Flip remains as the Z Flip8, and the new Z Fold8 slots in between. The lineup now offers three distinct experiences, positioned around productivity, content discovery,

Creative Strategies July 9, 2026

GPT-5.6, the Diligence Stack Agent Bench, and Why Practical Agent Benchmarks Need to Get Real

Most AI benchmarks still do a mediocre job of explaining how useful models are in the kinds of agentic workflows businesses actually care about. That is not because benchmarks are useless. They are useful. But many of them are still optimized around narrow tasks, coding-heavy environments, academic-

Creative Strategies June 24, 2026

Intel’s New G3 Extreme Shows Why PC Handhelds Will Keep Growing

I have a habit when I review gaming hardware: I use the review as an excuse to finally play something I have been putting off. The RTX 5090 was my excuse to play Alan Wake 2, and I loved that game. The MSI Claw 8 EX AI+ became my excuse to restart Marvel’s Spider-Man 2,…

Creative Strategies June 19, 2026

The Web Was Not Built for Agents. AWS Is Starting to Fix That

The web’s transaction model was designed for humans. You visit a page, see an ad, click a link, or buy something. Every monetization mechanism built over the past three decades, advertising, subscriptions, paywalls, affiliate revenue, assumes a person made a choice. That assumption is breaking. At A

Creative Strategies June 9, 2026

WWDC 2026: Apple Kept It Real

No Overpromising, Meeting Users Where They Are At WWDC, the expectation is for a long list of new features rolling across every OS Apple supports in its portfolio. This year, Apple reframed that. Rather than leading with what is new, the keynote centered on perfecting and homogenizing the experience