Latest articles

Check out our latest posts below

September 8, 2022 / Carolina Milanesi

Apple Blurs The Lines Of Hardware and Software with iPhone14 Pro

This week, we were back in person at Apple Park for the traditional September iPhone launch. This year three products were on stage: iPhone14, Apple Watch and AirPods Pro. From the opening, Tim Cook made it clear why these products take the stage together, and their updates hit the market at the same time: “On…

March 9, 2022 / Carolina Milanesi

Apple’s Peek Performance Event Delivers to the Pros and the Mainstream

Apple’s Peek Performance event had something to offer to the most tech-savvy users, creators in particular, as well as mainstream users.  Underlining the move to take ownership of its own silicon development is now allowing Apple not only to take care of its highly differentiated user base but to get into new markets and opportunities…

March 7, 2022 / Ben Bajarin

The Power of Technology Sanctions

 As we look on and observe the absurdity of what is happening with Russia invading Ukraine, it has been fascinating to see most of the world power unite against a foreign power acting badly. I recall commentary from world leaders when Russia attempted to invade Georgia, and the message was clear that countries don’t invade…

February 18, 2022 / Olivier Blanchard

Beyond VR and AR: Why The Real Metaverse MVPs Will Be Silicon Companies and Cloud Providers

The term “metaverse” was originally coined by science fiction author Neal Stephenson in his 1992 novel Snow Crash. In the book, the metaverse was a virtual three-dimensional space that users could access via virtual reality goggles and experience through first-person virtual avatars. Virtual real-estate and other virtual assets could be sold and purchased by users…

February 10, 2022 / Carolina Milanesi

Samsung’s Galaxy Tab S8 Ultra: Elevating the Android Tablet Experience

During the latest Unpacked event that Samsung held virtually this week, the smartphone leader launched its latest flagship phone as well as three new Android tablets: the Galaxy Tab S8, the S8+ and the S8 Ultra, its first-ever Ultra tablet. Looking at the specs, it is immediately obvious these latest tablets are all born out…

February 3, 2022 / Carolina Milanesi

How Microsoft and Windows Can Retain PC Engagement Long Term

Last week, the Head of Windows, Panos Panay, penned a blog reflecting on the state of the PC industry and celebrating the success Windows 11 has enjoyed thus far. In 2021, the PC market saw the biggest growth in a decade, with Windows powering 1.4 billion monthly active devices with overall time spent on Windows…

Trusted by 80% of the top 10 Fortune 500 technology companies