Proven guidance based on tailored analysis, data-driven insights, and broad market understanding


For three decades, Creative Strategies has stood as a trusted partner among leading technology firms, navigating the industry’s expansive evolution. In an era where consumer and enterprise markets converge, tech giants branch into multidisciplinary roles, and technology permeates every business and every industry, a holistic understanding of technology, market trends, and key players becomes indispensable. Our expertise cuts across diverse domains, harnessing knowledge from semiconductors to product experience, enterprise software to infrastructure. This cross-disciplinary expertise enables us to deliver actionable insights, ensuring our clients understand the current landscape and secure competitive and sustainable advantages. Our services transcend basic insights, deliberately focusing on uncovering competitive and sustainable advantages that propel businesses forward.

Coverage Areas

  • Personal Computing – PCs, smartphones, wearables, & smart home
  • Enterprise hardware, software, & services
  • Semiconductors & supply chain
  • Consumer hardware, software, & services
  • Automotive
  • Artificial Intelligence & cloud
  • AR/VR
  • Mobile technology – 5G & beyond
  • Future of work & employee engagement


  • Strategic planning
  • Product messaging and positioning
  • Product and services analysis
  • Competitive analysis
  • Market research
  • Product research
  • Investor due dilligence

How We Work

  • Scope of work-based retainers
  • Half or full-day strategic planning sessions
  • Primary market research read-outs
  • Product analysis via the Delight Scale
  • Executive council participation
  • Speaking and presentation services

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Trusted by 80% of the top 10 Fortune 500 technology companies