Research Archive

January 22, 2024 / Ben Bajarin

Delight Scale Product Rating = Oculus Quest

We recently surveyed owners of Oculus Quest VR headsets in order to gauge their sentiment regarding the overall product experience of the Meta Oculus Quest as a product. As we suspected, owners of the Meta Quest were overwhelmingly positive about the device, and the core experiences. Perhaps most interestingly, these owners of Quest, who lean…

April 19, 2022 / Ben Bajarin

Tesla Delivers Automotive Delight

Could Tesla be the most delightful automotive experience? Using our Delight Scale, we can make a strong case that Tesla provides the most delightful, mainstream automotive experience based on our product research. I point out mainstream automotive experience because I’m sure Ferrari, Porsche, Maserati, and many other owners of high-end automobiles would say their cars…

September 8, 2021 / Ben Bajarin

AirPods and AirPods Pro: Delighting Customers by Exceeding Expectations

In a first for the Delight Scale, we are publishing the scores for two products by the same brand in the same family. Our product research on AirPods and AirPods Pro yielded some consistent insights across Apple hardware products. One of the staple benchmarks of the Delight Scale is the ability to measure product performance…

July 7, 2021 / Ben Bajarin

For Peloton Owners, Hardware + Software = Delight

We were excited to run our Delight Scale on Peloton and see if it truly stood up to the glowing fanfare coming from consumers on social media. Sure enough, Peloton scored a 960, out of the possible 1200, on our Delight Scale with some of the most overwhelming positive sentiment of any consumer product we…

May 26, 2021 / Ben Bajarin / Carolina Milanesi

Content Execution and Brand Promise Give Disney+ a 793 on the Delight Scale

We are excited to publish our first Delight Scale post covering some of the many key insights we gathered on how subscribers to the Disney+ streaming service think and feel about their experience. We strongly believe that a key driver of product experience delight is centered on how the product or service performs in relation…

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