Latest articles

Check out our latest posts below

September 8, 2021 / Ben Bajarin

AirPods and AirPods Pro: Delighting Customers by Exceeding Expectations

In a first for the Delight Scale, we are publishing the scores for two products by the same brand in the same family. Our product research on AirPods and AirPods Pro yielded some consistent insights across Apple hardware products. One of the staple benchmarks of the Delight Scale is the ability to measure product performance…

July 7, 2021 / Ben Bajarin

For Peloton Owners, Hardware + Software = Delight

We were excited to run our Delight Scale on Peloton and see if it truly stood up to the glowing fanfare coming from consumers on social media. Sure enough, Peloton scored a 960, out of the possible 1200, on our Delight Scale with some of the most overwhelming positive sentiment of any consumer product we…

May 26, 2021 / Ben Bajarin / Carolina Milanesi

Content Execution and Brand Promise Give Disney+ a 793 on the Delight Scale

We are excited to publish our first Delight Scale post covering some of the many key insights we gathered on how subscribers to the Disney+ streaming service think and feel about their experience. We strongly believe that a key driver of product experience delight is centered on how the product or service performs in relation…

Trusted by 80% of the top 10 Fortune 500 technology companies