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Over the summer, we ran a consumer survey exploring their interest and current ownership and usage of VR headsets. With Apple’s announcements of Vision Pro, we hoped to gauge the broader consumer opportunity for VR, and maybe someday AR, but also explore how non-owners of VR headsets and owners of VR headsets think about the…

After focusing on the inflection point in purchase intent for hybrids and EVs among North American consumers, and EV adoption hurdles keeping the majority of young car buyers locked into gasoline-powered cars (for now), we turn our attention to the role that consumers’ relationship with technology plays on influencing their vehicle purchasing decisions. This topic…

The younger car buyers are, the less likely they are to make their next car a hybrid or EV One of the most interesting stories already emerging from our new automotive study is the contradiction between a  high degree of consumer favorability towards hybrid vehicles and EVs and softness in near-term purchase intent for hybrids…

We have just completed new research into consumer perceptions of the changes taking place in the automotive sector. The study, which focuses primarily on likely car buyers in North America, gathered insights from over 1200 adults 18 and up in the United States and Canada. Among the key themes that our research helps us gain…

As a part of our broad research into the hardware and software tools that make up critical parts of employee experiences in businesses, we also looked deeply into the opportunity for Macs in the enterprise. Apple has had an interesting relationship with the enterprise. Most, if not all, IT professionals would tell you Apple does…

Conventional wisdom in software, especially in enterprise software, is the company that sells the most robust bundle will generally see the apps in that bundle become the default for customers. This has historically been proven true time and again by Microsoft. This was the basis of their main antitrust lawsuit when it became unlawful for…