Research Archive

April 13, 2024 / Carolina Milanesi

At Google Cloud Next, Google Workspace Unveiled AI-Powered Innovations

During Google Cloud Next, Google announced a new wave of innovations and enhancements to Google Workspace aimed at revolutionizing the way people work and collaborate. The highlight of this update is the introduction of Google Vids, an AI-powered video creation app that brings real-time collaboration to video storytelling. Vids, set to be released to Workspace…

September 27, 2023 / Ben Bajarin

The Chasm for Virtual Reality is Deep and Wide

Over the summer, we ran a consumer survey exploring their interest and current ownership and usage of VR headsets. With Apple’s announcements of Vision Pro, we hoped to gauge the broader consumer opportunity for VR, and maybe someday AR, but also explore how non-owners of VR headsets and owners of VR headsets think about the…

May 2, 2022 / Olivier Blanchard

How Technology Fluent Consumers Drive Demand for EVs and Advanced Automotive Features

After focusing on the inflection point in purchase intent for hybrids and EVs among North American consumers, and EV adoption hurdles keeping the majority of young car buyers locked into gasoline-powered cars (for now), we turn our attention to the role that consumers’ relationship with technology plays on influencing their vehicle purchasing decisions. This topic…

April 21, 2022 / Olivier Blanchard

Why So Many Young North-American Car Buyers Plan To Stick To Gasoline For Now

The younger car buyers are, the less likely they are to make their next car a hybrid or EV One of the most interesting stories already emerging from our new automotive study is the contradiction between a  high degree of consumer favorability towards hybrid vehicles and EVs and softness in near-term purchase intent for hybrids…

April 4, 2022 / Olivier Blanchard

New Research: Purchase Intent For Hybrids and EVs Has Reached An Inflection Point in North America

We have just completed new research into consumer perceptions of the changes taking place in the automotive sector. The study, which focuses primarily on likely car buyers in North America, gathered insights from over 1200 adults 18 and up in the United States and Canada. Among the key themes that our research helps us gain…

March 24, 2022 / Ben Bajarin

The Business Case for the Mac

As a part of our broad research into the hardware and software tools that make up critical parts of employee experiences in businesses, we also looked deeply into the opportunity for Macs in the enterprise. Apple has had an interesting relationship with the enterprise. Most, if not all, IT professionals would tell you Apple does…

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