Four publications. One view of the technology stack.

Creative Strategies October 7, 2025

AI Is Our Electricity Moment: Why Productivity Follows Process

Ben Bajarin

Ariticle Summary/Thesis Every transformative technology arrives twice. First as hardware and headlines—motors, wires, GPUs, data centers—then, years later, as redesigned work that finally shows up in the productivity numbers. Electricity followed that arc. The earliest adopters simply swapped steam

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Creative Strategies October 6, 2025

From Assistants to Agents: Microsoft’s Copilot Steps Forward, and Sideways

Carolina Milanesi

Microsoft’s latest announcements on Microsoft 365 Premium and new Copilot “agents” mark an important step toward the future of AI in productivity. But while the vision is clear, the path for users is less so. The Announcements: Premium and Agent Mode This past week, Microsoft unveiled two major upda

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Creative Strategies October 1, 2025

Amazon’s New Wave of Devices: AI, Storytelling, and the Move Upmarket

Carolina Milanesi

Amazon has built its reputation on delivering reliable, affordable consumer hardware that ties seamlessly into its services. From the first Kindle to the rise of Echo smart speakers, its devices have consistently done exactly what they promised. Ok maybe with the exception of the Kindle phone but as

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Creative Strategies September 28, 2025

Why a Unified Android and ChromeOS Platform Matters, Especially in the Age of AI PCs

Carolina Milanesi

For nearly two decades, Android and ChromeOS have advanced in parallel, one powering the world’s phones and a growing constellation of devices, the other redefining lightweight and secure computing on laptops and beyond. A single, unified platform built on Android foundations and expressed as the fa

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Creative Strategies September 14, 2025

The Consumerization of Agentic AI

Ben Bajarin

The Race to the Super-Agent: From Managing AI to Collaborating With It What is an agent? I open a lot of conversations with that question, especially with executives who are trying to bring agentic AI to real users. My working definition: AI agents are intelligent digital assistants that observe, re

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Creative Strategies September 10, 2025

Pro Optional: The Year the iPhone Was About Feel

Max Weinbach

Yesterday was the iPhone launch, and it was actually a refreshing one. It was one of the first years that I think I had decently low expectations going in, but was incredibly surprised (and delighted) coming out. This is partly because for the first time in years, quite a few of the leaks, rumors, a

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Creative Strategies September 10, 2025

Slim, Smart, Integrated: The Real Story of Apple’s September Event

Carolina Milanesi

Apple’s September event was, once again, a masterclass in storytelling, weaving together sleek design, life-saving Apple Watch narratives, and the deliberate invocation of Apple Intelligence. In the run-up, chatter circled around familiar themes: whether tariffs would nudge prices upward, what “Air”

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Creative Strategies September 7, 2025

Samsung’s AI Home Vision: Smart Living Without the Hype?

Carolina Milanesi

IFA has always been the tech show that most reinvented itself following the hot trends in tech: from smartphones, to wearables, all the way to this year smart home, the show has seen AI infused everything and home robotics. Samsung leaned in harder than most with its unveiling of “AI Home: Future Li

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Creative Strategies August 20, 2025

Made by Google 2025: A Confident Showcase of Pixel, Gemini, and Google’s Broader Ambitions

Carolina Milanesi

Today in Brooklyn, Google held its Made by Google 2025 event—an occasion that felt far less like a typical product keynote and much more like a primetime show. Hosted by Jimmy Fallon, complete with live audience participation, surprise guests, and a TV-studio vibe, it was clear from the start that G

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Creative Strategies August 11, 2025

What’s up with ChatGPT & GPT-5?

Max Weinbach

OpenAI finally released GPT-5 last week, and there has been quite a lot of discourse on the internet about its quality. Some users have a great impression, others not so much. Some are mourning the loss of a friend, others are just happy to have a more intelligent model with free access. There is a…

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Creative Strategies August 1, 2025

Apple Q3 2025: Outperforming in a Challenging Environment

Carolina Milanesi

Apple’s fiscal Q3 2025 showcased a strong performance, setting a June quarter record for revenue at $94 billion—up 10% from last year and ahead of management’s own expectations. Growth was broad-based, with significant contributions across iPhone, Mac, and Services segments. The company also establi

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Creative Strategies July 31, 2025

Microsoft FY25 Q4: Capping a Transformative Year of Double-Digit Growth with AI and Cloud at the Core

Carolina Milanesi

Microsoft concluded its fiscal year with a robust Q4, outpacing both its guidance and Wall Street’s expectations. Sustained double-digit growth in revenue and operating income was powered by surging demand for AI and cloud solutions, and transformational momentum across all business segments. Signif

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