Proven guidance based on tailored analysis, data-driven insights, and broad market understanding
DELIGHT
SCALE
Product Experience Measurement Reimagined
With the Delight Scale, we crafted the 10 best questions to capture customer experience. The results are scored, weighted, and aggregated into a product’s Delight Score. This approach has proven to lead to a much more holistic measurement of customer experience, and actionable product insights to truly separate great products from average ones. Delight is the bedrock of every loyal and engaged customer.
Learn moreWhy Use the Delight Scale?
Whether we look at the consumer market or the enterprise market, we are witnessing a transition from hardware, software, and service as an individual source of value to the total experience that arises from their combination. It is about the overarching experience a user receives that distinguishes a good product and a great product. Understanding how the different parts of the offering or even the different features of one component contribute to the overall experience provides valuable insights.
Learn moreLatest Articles From Our Team
iPhone 13 and Apple Silicon
For years now, Apple’s tight integration of its products and Apple Silicon have evolved in lockstep. From my point of view as an analyst, and one that has been doing semiconductor industry analysis for over 20 years, Apple’s silicon strategy has been fascinating to analyze. From a big picture viewpoint, Apple is not a semiconductor…
Putting Apple’s California Streaming Into Context
As is always the case with high-profile launches, we got to Apple’s California Streaming event with plenty of rumors to consider. Of course, most of what was expected did materialize on stage, but many of the details certainly helped paint a much better picture of Apple’s view of the market and how they plan to…
AirPods and AirPods Pro: Delighting Customers by Exceeding Expectations
In a first for the Delight Scale, we are publishing the scores for two products by the same brand in the same family. Our product research on AirPods and AirPods Pro yielded some consistent insights across Apple hardware products. One of the staple benchmarks of the Delight Scale is the ability to measure product performance…
The Metaverse and Reality
I’m fond of saying that all science fiction is a self-fulfilling prophecy. Whatever we see in science fiction inspires human ingenuity to pursue it. In a way, this is happening with the Metaverse because when you hear “visionaries and futurists” talk about it, it ends up sounding a lot like the Matrix. Without the humans…
Read the full thread but this point in particular about Apple’s long term view is often missed. It does not mean Apple does not change course at times, but it means everything added has a role to play in the overall experience either within or across devices and now services https://twitter.com/stevesi/status/1440068578594549766
10/ The benefit of “incremental” innovation COMBINED with a long-term view means that some features get added that sort of sneak up on customers. What looks small and weird early on can compound over time with more “incremental” and become big.
I covered the angle of Apple silicon and iPhone 13. Doing some historical benchmark analysis with the A15 yielded some interesting observations.
iPhone 13 and Apple Silicon
https://creativestrategies.com/iphone-13-and-apple-silicon/
Putting Apple’s California Streaming Into Context - analysis by @caro_milanesi
https://read.creativestrategies.com/applefalllaunch
Gmail is to Google Workspace what Teams is to Microsoft365 - you find your cornerstone and build off that! The tricky part is not overwhelming users by making a product too comprehensive https://twitter.com/verge/status/1435581246567030786
The Gmail app takes calls now, too, because Google wants it to do everything https://www.theverge.com/2021/9/8/22661348/gmail-ring-meet-communication-suite-series-one-monitor-workspace?utm_campaign=theverge&utm_content=chorus&utm_medium=social&utm_source=twitter
We just published the results of our AirPods and AirPods Pro product experience via The @DelightScale.
It is no secret customers love their AirPods. https://twitter.com/DelightScale/status/1435641500256256003
AirPods and AirPods Pro: Delighting Customers by Exceeding Expectations
https://read.creativestrategies.com/airpodsdelight