Proven counsel based on tailored analysis, data-driven insights, and broad market understanding. Your success is our mission.
DELIGHT
SCALE
Product Experience Measurement Reimagined
With the Delight Scale, we crafted the 10 best questions to capture customer experience. The results are scored, weighted, and aggregated into a product’s Delight Score. This approach has proven to lead to a much more holistic measurement of customer experience, and actionable product insights to truly separate great products from average ones. Delight is the bedrock of every loyal and engaged customer.
Learn moreWhy Use the Delight Scale?
Whether we look at the consumer market or the enterprise market, we are witnessing a transition from hardware, software, and service as an individual source of value to the total experience that arises from their combination. It is about the overarching experience a user receives that distinguishes a good product and a great product. Understanding how the different parts of the offering or even the different features of one component contribute to the overall experience provides valuable insights.
Learn more
Latest Articles From Our Team
The Long Arc of Semiconductor Scaling
I planned to write a chiplets explainer this week while traveling to and from CadenceLIVE in San Jose… but I got sucked into the broader chiplets backstory while doing research. After all, chiplets are a semiconductor manufacturing and scaling story of sorts! So I’m pivoting. This post shares the fun historical arc of transistor and IC scaling…
Beyond Tracking: Whoop MG Review – A Deep Dive into Healthspan and Preventative Health
There’s been a pretty big trend recently in healthy living and health/wellness. Alcohol consumption is trending down, gym memberships are trending upwards with utilization also trending upwards, mostly because of GenZ. The interest in health and wellness is at all time highs. Wearables like Oura Ring and Whoop are also becoming even more popular, with…
Intel Foundry: A Cultural Reboot
I attended Intel Foundry’s Direct Connect in San Jose this week, where it was evident the company is shedding its old top-down, Intel-knows-best approach. I saw humility, acknowledgment of past missteps, and meaningful customer and partner engagement. Credit goes to the new leadership with external experience. Still, 18A remains a challenge. Building The Foundry Muscle…
Motorola’s Razr Revolution: How Lifestyle Tech is Winning the Youth Market
In a move to strengthens its position in the premium smartphone segment, Motorola has unveiled its 2025 Razr lineup, expanding to three models and showcasing a commitment to lifestyle technology that’s capturing younger audiences in increasingly competitive markets. Color and Expression at the Core The standout aspect of Motorola’s strategy is its deliberate focus on…
Robots That See, Part 2: Vision Transformers
Transformer neural nets are quickly making robotics way more useful. See Physical Intelligence’s video they dropped yesterday, where their robot cleans kitchens and bedrooms in homes it was never trained on! And check out this video from XPENG recapping what they discussed at the ongoing Auto Shanghai show, including how their robot uses more AI…
10 Years On and Apple Watch Has Not Left My Wrist Yet
A decade ago, when I first strapped on the original Apple Watch, I had no idea it would become the most irreplaceable device in my daily life. Ten years later, not only has the Apple Watch never left my wrist, but its role has evolved in ways even Apple may not have fully anticipated. The…
AI Factories: Reframing Infrastructure from Cost Center to Profit Center
@benbajarin provides a framework of how to think of AI factories and why they will differ from traditonal data center/on prem infrastructure.
Intel Foundry Technology Bets: A Full-Stack Strategy for the Disaggregated Era - by @benbajarin
http://x.com/i/article/1902149635495645185
A Deeper Look at Grace – NVIDIA’s Custom Arm-based Super Chip
A deep dive on @NVIDIA Grace and the strategic use of @arm as a differentiator for full stack acceleration.
By @benbajarin and @theaustinlyons