Proven guidance based on tailored analysis, data-driven insights, and broad market understanding

Proven Guidance

Trusted by 80% of the top 10 Fortune 500 technology companies

Tailored Analysis

Our clients receive highly customized strategic insights and analysis

Broad Market Expertise

Connecting the dots through broad market expertise


Product Experience Measurement Reimagined

With the Delight Scale, we crafted the 10 best questions to capture customer experience. The results are scored, weighted, and aggregated into a product’s Delight Score. This approach has proven to lead to a much more holistic measurement of customer experience, and actionable product insights to truly separate great products from average ones. Delight is the bedrock of every loyal and engaged customer.

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Why Use the Delight Scale?

Whether we look at the consumer market or the enterprise market, we are witnessing a transition from hardware, software, and service as an individual source of value to the total experience that arises from their combination. It is about the overarching experience a user receives that distinguishes a good product and a great product. Understanding how the different parts of the offering or even the different features of one component contribute to the overall experience provides valuable insights.

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Latest Articles From Our Team

November 10, 2021 / Ben Bajarin

The Silicon Big Five

There has been an overwhelming focus on the so-called tech giants aptly named FAANG. With Facebook rebranding to Meta, this will be reorganized, but the acronym is for Facebook/Meta, Apple, Amazon, Netflix, and Google.  The common thought was this group consisted of the tech companies driving the tech industry from an economic, platform, and leadership…

November 3, 2021 / Ben Bajarin

Metaverse Platforms

As of now, a handful of companies are being vocal about the Metaverse and the role they want to play in bringing it about. But, like all early trends, there are more questions than answers related to the Metaverse. So, while presenting early vision casting as companies like Microsoft, Nvidia, and Meta (formerly Facebook) have…

October 19, 2021 / Carolina Milanesi

Music to my…Home

This week at a second Apple Event in just over a month, Apple launched the 3rd generation AirPods, HomePod Mini in new colors, two new chipsets, M1 Pro and M1 Max and two new MacBook Pro. You can find my colleague Ben’s take on the M1 Pro and M1 Max here. Apple also launched a…

October 19, 2021 / Ben Bajarin

Apple Takes Mac Silicon to the Max

“The transition to Apple silicon is all about bringing its incredible performance, custom technology, and relentless focus on power efficiency to the Mac.” These were the succinct words spoken by Johny Srouji, Apple’s senior vice president of Hardware Technologies. Srouji kicked off the segment of Apple’s M1 Pro and M1 Max announcements and provided the…

Forget FAANG. The most important technology platforms for the future are semiconductor platforms. Five companies create the most important silicon platforms that directly influence our future. I call them the Silicon Big Five.

My first report in a series.

Good read and perspective on Surface Studio by @caro_milanesi

Surface Laptop Studio: The First Convertible Worth Having -

I covered the angle of Apple silicon and iPhone 13. Doing some historical benchmark analysis with the A15 yielded some interesting observations.

iPhone 13 and Apple Silicon

Putting Apple’s California Streaming Into Context - analysis by @caro_milanesi

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