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DELIGHT
SCALE
Product Experience Measurement Reimagined
With the Delight Scale, we crafted the 10 best questions to capture customer experience. The results are scored, weighted, and aggregated into a product’s Delight Score. This approach has proven to lead to a much more holistic measurement of customer experience, and actionable product insights to truly separate great products from average ones. Delight is the bedrock of every loyal and engaged customer.
Learn moreWhy Use the Delight Scale?
Whether we look at the consumer market or the enterprise market, we are witnessing a transition from hardware, software, and service as an individual source of value to the total experience that arises from their combination. It is about the overarching experience a user receives that distinguishes a good product and a great product. Understanding how the different parts of the offering or even the different features of one component contribute to the overall experience provides valuable insights.
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Latest Articles From Our Team
Robots That See: The Evolution of Computer Vision (Part 1)
This piece kicks off a new series on robotics. I’ll walk through the key ideas from first principles, starting with computer vision, and explain how GenAI changes what’s possible in robotics. Note that I’m pulling on some other ongoing threads on Chipstrat, so after this post, we’ll take a break from technical topics and cover…
GPU Networking Basics, Part 2
Hey everyone! I was off the grid last week while attending Intel Vision. It was a significant moment for me, witnessing Intel CEO Lip-Bu Tan’s first public appearance at my inaugural event as an analyst: I had face-to-face meetings with executives, discussing the expected topics and some unexpected topics. What I learned at Intel Vision…
Google Cloud Next: New Digital Workflows and AI Agents To Redefine Work
In the rapidly evolving digital landscape, Google Cloud’s latest announcements at Google Cloud Next highlight a transformative shift in how we approach work. The integration of AI agents into workplace tools isn’t just enhancing productivity—it’s fundamentally reimagining the relationship between humans and technology in professional environments. The Creator Economy Comes to Enterprise Google’s recent innovations…
Microsoft’s Consumer Copilot: Your Personal AI Companion
This week at an event in Redmond that celebrated Microsoft’s 50 anniversary, Mustafa Suleyman, Executive Vice President and CEO of Microsoft AI unveiled a set of new capabilities that are turning Copilot into a personalized AI companion. True personalization begins when your Copilot develops a comprehensive understanding of you—your preferences, dislikes, and past behaviors. Memory…
Jensen, We’re With You. But We’re Not There Yet.
One thing stood out in NVIDIA’s GTC Financial Analyst Q&A: CEO Jensen Huang didn’t feel heard. His tone and demeanor suggested he was frustrated that his message wasn’t landing. Watch the event from ~12:03 to 13:00 or so in the video here. Jensen Huang: And we’re not just building a chip, we’re building networkings and switches…
GPU Networking Basics
We’re going to very gently discuss networking and GPUs. It’s an important topic, but it can feel boring or esoteric. Hang with me! Motivation Training an LLM requires a lot of floating point operations (FLOPs): Source How long to train these models? If a single GPU can produce about 2 PetaFLOP/s (2 * 10^15 floating…
China’s Smartphone Golden Refresh: Don’t Call it a Super Cycle
@benbajarin and @maxwinebach share a deep dive on the Chinese smartphone market, how its more mature with AI smartphones, and what's on the horizon.
https://creativestrategies.com/research/chinas-smartphone-golden-refresh-dont-call-it-a-super-cycle/
This video unpacks my recent @chipstrat article exploring the impact of reasoning models. We look at @OpenAI's three scaling laws—pre-training, reinforcement learning, and inference scaling—and observe how reasoning models introduce new vectors for compute demand. We then explore…
Understanding Hyperscaler Custom ASIC Strategy - by @benbajarin
https://creativestrategies.com/research/understanding-hyperscaler-custom-asic-strategy/
Reasoning Models and DeepSeek, Semis Implications
Latest @Chipstrat analysis from @theaustinlyons
https://creativestrategies.com/reasoning-models-and-deepseek-semis-implications/
AMD Q424 Earnings – What’s Going on With AMD?
@benbajarin analyzes the changing dynamics around the @AMD narraritive, and has changed and why.
https://creativestrategies.com/research/amd-q424-earnings-whats-going-on-with-amd/