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Trusted by 80% of the top 10 Fortune 500 technology companies

Tailored Analysis

Our clients receive highly customized strategic insights and analysis

Broad Market Expertise

Connecting the dots through broad market expertise


Product Experience Measurement Reimagined

With the Delight Scale, we crafted the 10 best questions to capture customer experience. The results are scored, weighted, and aggregated into a product’s Delight Score. This approach has proven to lead to a much more holistic measurement of customer experience, and actionable product insights to truly separate great products from average ones. Delight is the bedrock of every loyal and engaged customer.

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Why Use the Delight Scale?

Whether we look at the consumer market or the enterprise market, we are witnessing a transition from hardware, software, and service as an individual source of value to the total experience that arises from their combination. It is about the overarching experience a user receives that distinguishes a good product and a great product. Understanding how the different parts of the offering or even the different features of one component contribute to the overall experience provides valuable insights.

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Latest Articles From Our Team

October 19, 2022 / Ben Bajarin

Macs–At Scale–In the Enterprise

You would be hard-pressed to find a large modern enterprise, in the US, that doesn’t have at least a few Macs running around its halls. As was with the early days of the iPhone, executives and board members, and specific employee levels/recruits, will get any technology they want. And, of course, Macs have long been…

October 19, 2022 / Ben Bajarin

Working out Meta Kinks

There are numerous challenges facing Meta’s vision and ambition for AR/VR/XR, whatever term you prefer. The most important thing from Meta’s posture is their recognition of how difficult AR/XR will be from both a technological standpoint and a user adoption standpoint. And the reality they have embraced is that this market will take a really…

October 19, 2022 / Olivier Blanchard

Three Fundamental Problems Still Plaguing Meta’s Enterprise XR Ambitions

Meta’s goal to build a scalable on-ramp for XR and the metaverse in the enterprise would be hard to pull off without Microsoft’s help, which is why neither last week’s announcement that both companies had renewed their Metaverse-focused partnership, nor the announcement’s timing, should have come as a surprise. On the one hand, Microsoft’s interest…

October 14, 2022 / Carolina Milanesi

Ten Years On, Surface Becomes The Best Stage For Microsoft

This week, Microsoft held its Microsoft Ignite conference and just before kicking that off, it held what has become the traditional Surface Fall event. This year, Surface turns ten, and it is fascinating to see how far it has come in this time, not so much on the hardware, which was already ahead of the…

October 14, 2022 / Ben Bajarin

Microsoft Surface Pro 9: A Tale of Two Chipsets

Microsoft has been embarking on a multi-year strategy to enable Windows OEMs to have silicon diversity. It has been within Microsoft’s best interests to help OEMs embrace multiple silicon partners, not just Intel, to leverage each unique solution for what is has to offer. Microsoft did this a few years ago with AMD, working on…

October 11, 2022 / Carolina Milanesi

Amazon and Made By Google’s Intelligent Marketing

The commentary on the latest Made by Google launch has been primarily on hardware. Still, I thought it would be more interesting to share some considerations on the overall strategy that transpired from the actual presentation, especially around Artificial Intelligence (AI) and how it compares to what we heard just a couple of weeks ago…

I wrote up some perspectives on Meta's Quest Pro and doing RND in public with products that still have many kinks to get ironed out.

Working out Meta Kinks

After attending JNUC (Jamf Nation User Conference) I'm more convinced than ever Macs are about to have a big enterprise adoption cycle. It's not if, it is when. I share my thoughts in this analysis.

Macs--at Scale--In the Enterprise

Our Team's post-Apple event analysis.

Apple Blurs The Lines Of Hardware and Software with iPhone14 Pro by @caro_milanesi -

Apple Watch's Evolving Pillars by @BenBajarin -

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You don't want to miss @patrickwardle @coolestcatiknow @BenBajarin @mboylan share their reactions to #WWDC22 and #RSAC2022 and other top topics in Apple IT & Security at The Update presented by Kandji.

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I mentioned it briefly in my interview with @emilychangtv after the #WWDC22 keynote, the better together story was strong on stage and I explain more in today's article for @creativestrat

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