Proven counsel based on tailored analysis
and broad market understanding.
The full stack. The full picture.
DELIGHT
SCALE
Product Experience Measurement Reimagined
With the Delight Scale, we crafted the 10 best questions to capture customer experience. The results are scored, weighted, and aggregated into a product’s Delight Score. This approach has proven to lead to a much more holistic measurement of customer experience, and actionable product insights to truly separate great products from average ones. Delight is the bedrock of every loyal and engaged customer.
Learn moreWhy Use the Delight Scale?
Whether we look at the consumer market or the enterprise market, we are witnessing a transition from hardware, software, and service as an individual source of value to the total experience that arises from their combination. It is about the overarching experience a user receives that distinguishes a good product and a great product. Understanding how the different parts of the offering or even the different features of one component contribute to the overall experience provides valuable insights.
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Latest Articles From Our Team
Qualcomm at Computex: A Decade-Long Bet Starts Here
Cristiano Amon called 2026 the Year of the Agent. The label is directionally right, but it suggests a milestone that has been reached rather than one that is still being built toward. What Computex actually showed is a company positioning itself for a transition that is only beginning, one that will take years to fully…
Microsoft Build 2026: RTX Spark and Windows’ Apple Silicon Moment
Microsoft Build 2026 was the week Windows stopped trying to win on the spec sheet and started trying to win on the thing that makes a computer worth using. For years the Windows answer to the Mac was some version of “we can match that.” A faster chip here, a borrowed feature there. This was…
The Smart Glasses Race Will Be Won on Style as Much as AI
Google used Google I/O this week to announce intelligent eyewear partnerships with Warby Parker and Gentle Monster, powered by Gemini and built on Android XR with Samsung and Qualcomm. The announcement was notable not just for what the glasses can do, but for how deliberately Google thought about what they need to look like. That…
Google I/O 2026: Gemini 3.5 Flash and Google’s Agent Platform Strategy
Google I/O 2026 turned a model launch into a platform statement. It was the clearest evidence yet that Google wants Gemini to become the operating layer for work across consumer products, developer tools, enterprise systems, and cloud-managed agents. Gemini 3.5 Flash is the center of that story. Google positioned Flash as the common engine behind…
The Android Show 2026: Android’s Intelligence System Era
Google’s Android Show was more important than a pre-I/O feature preview. It was the clearest evidence yet that Google’s decision to give Android its own stage is the right one. Google started carving Android out this way last year, and this year’s show made the case for continuing that separation much stronger. The continued separation…
Googlebook is a Post-OS Bet
Google announced Googlebook today, and the most useful sentence in the entire post is one Alex Kuscher slips in early: “moving from an operating system to an intelligence system.” That line tells you how to read everything that follows. What Google didn’t sell For months the industry conversation was about Aluminium, the Android-based unified desktop…
