Proven guidance based on tailored analysis, data-driven insights, and broad market understanding
DELIGHT
SCALE
Product Experience Measurement Reimagined
With the Delight Scale, we crafted the 10 best questions to capture customer experience. The results are scored, weighted, and aggregated into a product’s Delight Score. This approach has proven to lead to a much more holistic measurement of customer experience, and actionable product insights to truly separate great products from average ones. Delight is the bedrock of every loyal and engaged customer.
Learn moreWhy Use the Delight Scale?
Whether we look at the consumer market or the enterprise market, we are witnessing a transition from hardware, software, and service as an individual source of value to the total experience that arises from their combination. It is about the overarching experience a user receives that distinguishes a good product and a great product. Understanding how the different parts of the offering or even the different features of one component contribute to the overall experience provides valuable insights.
Learn moreLatest Articles From Our Team
Music to my…Home
This week at a second Apple Event in just over a month, Apple launched the 3rd generation AirPods, HomePod Mini in new colors, two new chipsets, M1 Pro and M1 Max and two new MacBook Pro. You can find my colleague Ben’s take on the M1 Pro and M1 Max here. Apple also launched a…
Apple Takes Mac Silicon to the Max
“The transition to Apple silicon is all about bringing its incredible performance, custom technology, and relentless focus on power efficiency to the Mac.” These were the succinct words spoken by Johny Srouji, Apple’s senior vice president of Hardware Technologies. Srouji kicked off the segment of Apple’s M1 Pro and M1 Max announcements and provided the…
The Seemingly Never Ending Chip Shortage
The component shortage keeps making headlines as technology companies from every sector of the market are struggling to get the necessary components to meet their manufacturing needs and satisfy their customer demand. This makes for interesting thinking when you factor in the record-setting pace of certain technology categories, like PCs and some smartphone brands, for…
Surface Laptop Studio: The First Convertible Worth Having
I am not one for sensationalistic titles when talking about a product, but I must admit talking about the new Surface Laptop Studio like the first convertible worth having is the best way to summarize how I feel about this product. At what has now become an annual Fall appointment, the Microsoft Surface Team announced…
Good read and perspective on Surface Studio by @caro_milanesi
Surface Laptop Studio: The First Convertible Worth Having -
https://read.creativestrategies.com/sufracestudio
Read the full thread but this point in particular about Apple’s long term view is often missed. It does not mean Apple does not change course at times, but it means everything added has a role to play in the overall experience either within or across devices and now services https://twitter.com/stevesi/status/1440068578594549766
10/ The benefit of “incremental” innovation COMBINED with a long-term view means that some features get added that sort of sneak up on customers. What looks small and weird early on can compound over time with more “incremental” and become big.
I covered the angle of Apple silicon and iPhone 13. Doing some historical benchmark analysis with the A15 yielded some interesting observations.
iPhone 13 and Apple Silicon
https://creativestrategies.com/iphone-13-and-apple-silicon/
Putting Apple’s California Streaming Into Context - analysis by @caro_milanesi
https://read.creativestrategies.com/applefalllaunch
Gmail is to Google Workspace what Teams is to Microsoft365 - you find your cornerstone and build off that! The tricky part is not overwhelming users by making a product too comprehensive https://twitter.com/verge/status/1435581246567030786
The Gmail app takes calls now, too, because Google wants it to do everything https://www.theverge.com/2021/9/8/22661348/gmail-ring-meet-communication-suite-series-one-monitor-workspace?utm_campaign=theverge&utm_content=chorus&utm_medium=social&utm_source=twitter