Proven counsel based on tailored analysis
and broad market understanding.
The full stack. The full picture.
DELIGHT
SCALE
Product Experience Measurement Reimagined
With the Delight Scale, we crafted the 10 best questions to capture customer experience. The results are scored, weighted, and aggregated into a product’s Delight Score. This approach has proven to lead to a much more holistic measurement of customer experience, and actionable product insights to truly separate great products from average ones. Delight is the bedrock of every loyal and engaged customer.
Learn moreWhy Use the Delight Scale?
Whether we look at the consumer market or the enterprise market, we are witnessing a transition from hardware, software, and service as an individual source of value to the total experience that arises from their combination. It is about the overarching experience a user receives that distinguishes a good product and a great product. Understanding how the different parts of the offering or even the different features of one component contribute to the overall experience provides valuable insights.
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Latest Articles From Our Team
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The web’s transaction model was designed for humans. You visit a page, see an ad, click a link, or buy something. Every monetization mechanism built over the past three decades, advertising, subscriptions, paywalls, affiliate revenue, assumes a person made a choice. That assumption is breaking. At AWS Summit New York this week, Amazon made the…
WWDC 2026: Apple Kept It Real
No Overpromising, Meeting Users Where They Are At WWDC, the expectation is for a long list of new features rolling across every OS Apple supports in its portfolio. This year, Apple reframed that. Rather than leading with what is new, the keynote centered on perfecting and homogenizing the experience across products, addressing the kind of…
A Transformed Cisco Steps Into a Familiar Role
At Cisco Live 2026 in Las Vegas last week, Jeetu Patel took the stage as President and Chief Product Officer in front of 20,000 attendees from 75 countries and delivered on a prediction he made two years ago: that Cisco would be unrecognizable as a company. The portfolio on display made the case without needing…
Boring is Best: The Lenovo Yoga Slim 7x is My Default Snapdragon Laptop
I’m now on day three of product reviewing, and today I’m looking at the Lenovo Yoga Slim 7x with the Snapdragon X2 Elite. This is a laptop that gets almost everything right. Good products tend to be boring, and that’s exactly what makes this machine so impressive. I was watching the movie The Hitman’s Bodyguard…
The Asus Zenbook A16 is the first premium Snapdragon laptop, if you buy the right one
Normally I don’t talk about specs in a review. The spec sheet is not the product. The overall experience is the product, and the overall experience on this laptop is good. Not my favorite in the world, but good. I’m breaking my rule this time because the person considering this laptop is the most spec-driven,…
The Dell XPS 14 Is Back, and Dell Nailed It
I have had the new Dell XPS 14 for a few months now. Let’s get the big statement out of the way first: this is the first Windows laptop I’ve used in a long time that feels like they cared about the user experience. Saying a Dell feels as nice and premium as a Mac…
