Proven guidance based on tailored analysis, data-driven insights, and broad market understanding

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Trusted by 80% of the top 10 Fortune 500 technology companies

Tailored Analysis

Our clients receive highly customized strategic insights and analysis

Broad Market Expertise

Connecting the dots through broad market expertise


Product Experience Measurement Reimagined

With the Delight Scale, we crafted the 10 best questions to capture customer experience. The results are scored, weighted, and aggregated into a product’s Delight Score. This approach has proven to lead to a much more holistic measurement of customer experience, and actionable product insights to truly separate great products from average ones. Delight is the bedrock of every loyal and engaged customer.

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Why Use the Delight Scale?

Whether we look at the consumer market or the enterprise market, we are witnessing a transition from hardware, software, and service as an individual source of value to the total experience that arises from their combination. It is about the overarching experience a user receives that distinguishes a good product and a great product. Understanding how the different parts of the offering or even the different features of one component contribute to the overall experience provides valuable insights.

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Latest Articles From Our Team

January 23, 2023 / Ben Bajarin

M2 Max: Under the Hood With the Latest Apple Silicon

Many years ago, I used to give a presentation to business school students specifically about the semiconductor industry. Part of that presentation focused on the wonder of semiconductors where we can marvel at the bigness and smallness of these magical pieces of science. Appreciating the bigness refers to how many billions of transistors can exist…

January 19, 2023 / Ben Bajarin

Macs In the Enterprise: A Cisco Case Study

Last fall, I wrote about the growth potential for Apple’s Macs in the enterprise. I mentioned some research Cisco shared about their Mac choice program and the benefits they have seen as an organization by offering Mac as a choice and supporting Macs on equal footing as Windows. Cisco’s stated goal with the Mac@Cisco program…

January 12, 2023 / Olivier Blanchard

ChatGPT and beyond: Why generative AI’s inflection point might be Tech’s most promising new market opportunity

ChatGPT represents an important inflection point for AI, and an important one for the tech industry at a time when consumers, worn down by perhaps one too many hype cycles, have begun to lose faith in the sector’s ability to deliver on its promises.    The tech industry’s current headwinds aren’t limited to inflationary pressures, a…

December 29, 2022 / Ben Bajarin

Tech Products I loved in 2022 and Predictions for 2023

Last year, I started a yearly theme highlighting my favorite tech products of the year. Last year, I highlighted the Remarkable 2 tablet and now believe that e-ink notepads may be more of a trend than I initially thought. If that’s the case, I’m glad I called it. This year, I’m combining my list of…

October 19, 2022 / Ben Bajarin

Macs–At Scale–In the Enterprise

You would be hard-pressed to find a large modern enterprise, in the US, that doesn’t have at least a few Macs running around its halls. As was with the early days of the iPhone, executives and board members, and specific employee levels/recruits, will get any technology they want. And, of course, Macs have long been…

October 19, 2022 / Ben Bajarin

Working out Meta Kinks

There are numerous challenges facing Meta’s vision and ambition for AR/VR/XR, whatever term you prefer. The most important thing from Meta’s posture is their recognition of how difficult AR/XR will be from both a technological standpoint and a user adoption standpoint. And the reality they have embraced is that this market will take a really…

During my time with Apple's latest M2 Max, I made some interesting discoveries. Apple Silicon next-gen CPU design made the P-cores more efficient and the E-cores more performant.

From what I can tell it is the first time the P-cores drop to zero state.

Last fall, at the @JamfSoftware Nation User Conference, I learned about how @Cisco is deploying Macs at scale and seeing positives in their culture and employee satisfaction.

I got to dig more into the Mac@Cisco program. Here is their case study.

My end-of-year post on tech products I loved in 2022 and a few predictions for 2023.

Includes one prediction of a highly anticipated product I don't believe will get released in 2023 😉

Tech Products I loved in 2022 and Predictions for 2023

Taking a trip down memory lane looking back at a few of the many articles I wrote for an array of publications in 2022, including @Forbes @FastCompany @ITItalianTech @LaRepubblica_it @creativestrat Looking forward to sharing more tech insights in the new year. 2023, bring it on!

I wrote up some perspectives on Meta's Quest Pro and doing RND in public with products that still have many kinks to get ironed out.

Working out Meta Kinks

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