Proven guidance based on tailored analysis, data-driven insights, and broad market understanding

Proven Guidance

Trusted by 80% of the top 10 Fortune 500 technology companies

Tailored Analysis

Our clients receive highly customized strategic insights and analysis

Broad Market Expertise

Connecting the dots through broad market expertise


Product Experience Measurement Reimagined

With the Delight Scale, we crafted the 10 best questions to capture customer experience. The results are scored, weighted, and aggregated into a product’s Delight Score. This approach has proven to lead to a much more holistic measurement of customer experience, and actionable product insights to truly separate great products from average ones. Delight is the bedrock of every loyal and engaged customer.

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Why Use the Delight Scale?

Whether we look at the consumer market or the enterprise market, we are witnessing a transition from hardware, software, and service as an individual source of value to the total experience that arises from their combination. It is about the overarching experience a user receives that distinguishes a good product and a great product. Understanding how the different parts of the offering or even the different features of one component contribute to the overall experience provides valuable insights.

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Latest Articles From Our Team

May 2, 2022 / Olivier Blanchard

How Technology Fluent Consumers Drive Demand for EVs and Advanced Automotive Features

After focusing on the inflection point in purchase intent for hybrids and EVs among North American consumers, and EV adoption hurdles keeping the majority of young car buyers locked into gasoline-powered cars (for now), we turn our attention to the role that consumers’ relationship with technology plays on influencing their vehicle purchasing decisions. This topic…

April 21, 2022 / Olivier Blanchard

Why So Many Young North-American Car Buyers Plan To Stick To Gasoline For Now

The younger car buyers are, the less likely they are to make their next car a hybrid or EV One of the most interesting stories already emerging from our new automotive study is the contradiction between a  high degree of consumer favorability towards hybrid vehicles and EVs and softness in near-term purchase intent for hybrids…

April 19, 2022 / Ben Bajarin

Tesla Delivers Automotive Delight

Could Tesla be the most delightful automotive experience? Using our Delight Scale, we can make a strong case that Tesla provides the most delightful, mainstream automotive experience based on our product research. I point out mainstream automotive experience because I’m sure Ferrari, Porsche, Maserati, and many other owners of high-end automobiles would say their cars…

April 4, 2022 / Olivier Blanchard

New Research: Purchase Intent For Hybrids and EVs Has Reached An Inflection Point in North America

We have just completed new research into consumer perceptions of the changes taking place in the automotive sector. The study, which focuses primarily on likely car buyers in North America, gathered insights from over 1200 adults 18 and up in the United States and Canada. Among the key themes that our research helps us gain…

March 30, 2022 / Carolina Milanesi

New PlayStation Plus Subscription Makes It Easier To Find Value

This week, PlayStation launched a new PlayStation Plus subscription, a simplified subscription service that brings together PlayStation Now and PlayStation Plus. Currently, the two subscription services combined have about 50 million subscribers, most of which subscribe to both services. In the past, users had to choose whether they wanted the streaming service offered by Playstation…

March 24, 2022 / Ben Bajarin

The Business Case for the Mac

As a part of our broad research into the hardware and software tools that make up critical parts of employee experiences in businesses, we also looked deeply into the opportunity for Macs in the enterprise. Apple has had an interesting relationship with the enterprise. Most, if not all, IT professionals would tell you Apple does…

Continuing the series on our automotive consumer research, @OABlanchard looks at how technology fluency drives demand for advanced automotive features.

How Technology Fluent Consumers Drive Demand for EVs and Advanced Automotive Features -

Tesla has scored one of the highest Delight Scale scores to date.

Tesla Delivers Automotive Delight

#Tesla #DelightScale

Brand New data on shifting consumer sentiment and purchase intent in North America RE: gasoline-powered vehicles vs hybrids vs EVs.
From our fresh new research study on the Automotive sector.
Lots more data on the way, so keep an eye on @creativestrat.

We are still looking for some #Tesla owners to participate in our short survey. We are looking to tell the Tesla product experience story so any help is appreciated!

If you are a @Tesla owner, and willing to help, please reach out to me via DM.


Many compared the new @PlayStation Plus subscription to @Xbox Game Pass but it's really the streaming and content strategy that is worth to compare and contrast - my thoughts for the @creativestrat blog

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