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Broad Market Expertise

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DELIGHT
SCALE

Product Experience Measurement Reimagined

With the Delight Scale, we crafted the 10 best questions to capture customer experience. The results are scored, weighted, and aggregated into a product’s Delight Score. This approach has proven to lead to a much more holistic measurement of customer experience, and actionable product insights to truly separate great products from average ones. Delight is the bedrock of every loyal and engaged customer.

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Why Use the Delight Scale?

Whether we look at the consumer market or the enterprise market, we are witnessing a transition from hardware, software, and service as an individual source of value to the total experience that arises from their combination. It is about the overarching experience a user receives that distinguishes a good product and a great product. Understanding how the different parts of the offering or even the different features of one component contribute to the overall experience provides valuable insights.

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Latest Articles From Our Team

March 6, 2024 / Carolina Milanesi

HP’s Work Relationship Index Highlights AI As Game Changer in Reimagining Work

On the first day of HP Amplify Partner Conference, the company released the latest iteration of their Work Relationship Index shedding light on the strained dynamics of work in the current global workforce. The company’s expansive study engaging over 15,600 participants from 12 different countries, uncovers a critical insight: a mere 27% of knowledge workers…

January 30, 2024 / Carolina Milanesi

Exploring Apple Vision Pro: A Personal Journey

After spending a week with the Apple Vision Pro, here are my first impressions of the device. While certain aspects may feel familiar to those accustomed to VR headsets, the blend of exceptional image clarity and superior sound quality elevates the overall experience to a new level of immersion. User Experience After the initial trial…

January 22, 2024 / Ben Bajarin

Delight Scale Product Rating = Oculus Quest

We recently surveyed owners of Oculus Quest VR headsets in order to gauge their sentiment regarding the overall product experience of the Meta Oculus Quest as a product. As we suspected, owners of the Meta Quest were overwhelmingly positive about the device, and the core experiences. Perhaps most interestingly, these owners of Quest, who lean…

January 19, 2024 / Ben Bajarin

Highlights from CES for the Semiconductor Landscape

In this episode of The Circuit, Ben Bajarin and Jay Goldberg discuss their experience at CES and the presence of AI in various products. They explore the evolution of massage chairs and the AI wash in the industry. They also analyze the two tracks of AI at CES, with a more muted presence in big…

December 27, 2023 / Ben Bajarin

Big Debates/Questions for 2024

Rather than an end of year predictions piece, I find it is more helpful to look at what some of the big debates/questions for 2024 will be surrounding the technology industry. Winners in AI We are at the beginning of an infrastructure build-out cycle very much similar to similar build-outs around the personal computer and…

November 28, 2023 / Ben Bajarin

Exploring the Edge of Tomorrow: Technology’s Frontier in Consumer Products

In the latest episode of the Circuit, Ben Bajarin and Jay Goldberg discuss the role technology exploration plays in showcasing the limitations of our current computing capabilities. Below is a summary of the topics covered. Exploring the Edge of Tomorrow: Technology’s Frontier in Consumer Products In today’s fast-paced world where consumer products are integrating cutting-edge…

Latest Bit by Bit with @caro_milanesi and @benbajarin on how AI took center stage at MWC.

Chapters:

(00:30) AI at Mobile World Congress
(06:33) Different Perspectives on AI
(09:26) Use Cases and Market Relevance
(11:41) Evolution of AI Demos
(23:16) Apple's Involvement in AI…

Research Note: Intel IFS Connect: Positioning Intel Foundry for the AI Systems Era

Thoughts and analysis from @benbajarin on @Intel IFS Connect and how @Intel is well positioned for the next era of chip design and manufacturing.

Ep 1 Product 101: Apple Vision Pro

@caro_milanesi @BenBajarin and @MaxWinebach talk Apple Vision Pro on the launch episode of Product 101.

Chapters below to jump to specific discussions on product features. 👇

(00:00) Introduction to Product 101
(01:13) Standout Experiences…

The Apple Vision Pro has arrived, and we've got a game changer on our hands—and face. ⁣⁣

From state-of-the-art immersive experiences to new ways to engage with your favorite fictional worlds and landscapes, to the creation of a Persona that levels up the age of avatars and…

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