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Trusted by 80% of the top 10 Fortune 500 technology companies

Tailored Analysis

Our clients receive highly customized strategic insights and analysis

Broad Market Expertise

Connecting the dots through broad market expertise

DELIGHT
SCALE

Product Experience Measurement Reimagined

With the Delight Scale, we crafted the 10 best questions to capture customer experience. The results are scored, weighted, and aggregated into a product’s Delight Score. This approach has proven to lead to a much more holistic measurement of customer experience, and actionable product insights to truly separate great products from average ones. Delight is the bedrock of every loyal and engaged customer.

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Why Use the Delight Scale?

Whether we look at the consumer market or the enterprise market, we are witnessing a transition from hardware, software, and service as an individual source of value to the total experience that arises from their combination. It is about the overarching experience a user receives that distinguishes a good product and a great product. Understanding how the different parts of the offering or even the different features of one component contribute to the overall experience provides valuable insights.

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Latest Articles From Our Team

January 18, 2022 / Olivier Blanchard

Could Intel, Nvidia and Qualcomm’s Radically Different Automotive Strategies Create Opportunities for OEMs But Pain Points For Consumers?

I recently wrote about the automotive sector being the new competitive battleground for semiconductor companies, and announcements from three key chipmakers – Intel, Nvidia and Qualcomm – at CES earlier this month highlighted the extent to which that competition is heating up across four specific vectors: the electrification of vehicles (EVs), autonomous driving and semi-autonomous…

January 7, 2022 / Ben Bajarin

CES 2022 Key Trends Setting the Stage for 2022 and Beyond

CES 2022 has come to a close, and while many of us participated virtually, there was still a lot of news to take in. Like past years, there were some main themes that dominated the flow of announcements as all the major tech players set their sights on growing their business by expanding their offerings…

January 7, 2022 / Ben Bajarin

Semiconductor Trends From CES

This year at CES, many of the dominant semiconductor companies, including four in my Silicon Big 5 list, showcased their latest solutions for 2022. When it came to core computing devices, both AMD and Intel showcased their latest chips for notebooks and desktops. But, what I found most fascinating from both these companies was a…

January 7, 2022 / Olivier Blanchard

CES 2022: The Automotive Sector Is The New Battleground for Intel, NVIDIA and Qualcomm

Whether you attend CES in person or virtually, it is easy to become overwhelmed with the sheer volume of announcements, gadgets, innovations and products on display at the annual Vegas show. Even with a plan, it’s a lot to take in in such a short timeframe, let alone process, but having a plan helps somewhat.…

January 7, 2022 / Carolina Milanesi

CES 2022: The PCs Showcase Aims at Maintaining PC momentum

CES has been traditionally a sound stage for PC manufacturers to showcase what is coming to market for the first 6 to 9 months of the year ahead. However, as the show has broadened its scope and PCs lost their shine over the past few years, fighting for attention was much more difficult. This year,…

January 3, 2022 / Ben Bajarin / Carolina Milanesi

Creative Strategies Welcomes Olivier Blanchard as Principal Analyst

Creative Strategies, Inc is excited to welcome Olivier Blanchard as Principal Analyst covering Automotive, Internet of Things, and Artificial Intelligence. Olivier joins Ben and Carolina in their drive to deliver actionable insights that focus on specific customer needs and circumstances. Over Creative Strategies’ 30-year-life, the tech industry has evolved tremendously with consumer and enterprise blending,…

The latest analysis by @OABlanchard explores potential friction points for consumers in auto platforms.

Could Intel, Nvidia and Qualcomm’s Radically Different Automotive Strategies Create Opportunities for OEMs But Pain Points For Consumers?

https://read.creativestrategies.com/automotivefriction

Leadership is about the products you bring to market, as well as your company ethos and the conversations you engage in to drive a market forward. I appreciate the opportunity to share my thoughts on #hybridwork for the newly launched @Webex Ahead https://webexahead.webex.com/hybrid-work-is-not-where-you-work-but-how-you-work

CES 2022: The Automotive Sector Is The New Battleground for Intel, NVIDIA and Qualcomm - by @OABlanchard

https://read.creativestrategies.com/autotrends

CES 2022: The PCs Showcase Aims at Maintaining PC momentum - by @caro_milanesi

https://read.creativestrategies.com/pcmomentum

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Trusted by 80% of the top 10 Fortune 500 technology companies