Proven guidance based on tailored analysis, data-driven insights, and broad market understanding

Proven Guidance

Trusted by 80% of the top 10 Fortune 500 technology companies

Tailored Analysis

Our clients receive highly customized strategic insights and analysis

Broad Market Expertise

Connecting the dots through broad market expertise


Product Experience Measurement Reimagined

With the Delight Scale, we crafted the 10 best questions to capture customer experience. The results are scored, weighted, and aggregated into a product’s Delight Score. This approach has proven to lead to a much more holistic measurement of customer experience, and actionable product insights to truly separate great products from average ones. Delight is the bedrock of every loyal and engaged customer.

Learn more

Why Use the Delight Scale?

Whether we look at the consumer market or the enterprise market, we are witnessing a transition from hardware, software, and service as an individual source of value to the total experience that arises from their combination. It is about the overarching experience a user receives that distinguishes a good product and a great product. Understanding how the different parts of the offering or even the different features of one component contribute to the overall experience provides valuable insights.

Learn more

Latest Articles From Our Team

September 8, 2022 / Ben Bajarin

Apple Watch’s Evolving Pillars

Before I dig into a few product-specific observations about Apple Watch Series 8 and Apple Watch Ultra, I want to make a broader point. Apple Watch has been one of the more fascinating product evolutions I have seen from Apple. I say that because since it came to market, it has evolved well beyond where…

September 8, 2022 / Carolina Milanesi

Apple Blurs The Lines Of Hardware and Software with iPhone14 Pro

This week, we were back in person at Apple Park for the traditional September iPhone launch. This year three products were on stage: iPhone14, Apple Watch and AirPods Pro. From the opening, Tim Cook made it clear why these products take the stage together, and their updates hit the market at the same time: “On…

August 25, 2022 / Olivier Blanchard

What the EU’s DMA can teach us about proposed U.S. legislative action targeting “Big Tech”

In light of upcoming debates in Washington, D.C. on proposed new U.S. legislation that takes aim at the U.S. technology sector, today seems like a good day to start addressing growing concerns about the potentially harmful impact that these bills could have on U.S. innovation, global competitiveness, and national security. Part of that conversation will…

August 11, 2022 / Carolina Milanesi

Unpacking The Foldables’ Opportunity

This week, at its August Unpacked event, Samsung launched its foldable smartphones: Galaxy Z Flip4 and Galaxy Z Fold4, together with two new smartwatches, the Galaxy Watch 5 and the Galaxy Watch 5 Pro, and the new Galaxy Buds Pro 2. While the smartwatches and earbuds are exciting upgrades, the show’s star was the foldables. The Galaxy Z…

June 15, 2022 / Olivier Blanchard

MediaTek had a very good 2021. Now what?

I have been thinking even more than usual about chipmakers lately. Between ongoing global supply chain constraints, our growing reliance on microchips to power everything from our phones to our thermostats and our vehicles, and the likelihood that inflationary pressures will impact discretionary spending for the rest of this calendar year and possibly into the…

June 8, 2022 / Carolina Milanesi

Better Together Adds Value to Apple’s Portfolio

No, I did not get the events confused, this was Apple’s WWDC and not Google i/o, but the mantra we have been hearing from Google about its software and devices coming together to deliver a better experience to its users was actually delivered on the keynote stage by Apple. What is interesting to me is…

Our Team's post-Apple event analysis.

Apple Blurs The Lines Of Hardware and Software with iPhone14 Pro by @caro_milanesi -

Apple Watch's Evolving Pillars by @BenBajarin -

We're live!

You don't want to miss @patrickwardle @coolestcatiknow @BenBajarin @mboylan share their reactions to #WWDC22 and #RSAC2022 and other top topics in Apple IT & Security at The Update presented by Kandji.

Tune in now:

I mentioned it briefly in my interview with @emilychangtv after the #WWDC22 keynote, the better together story was strong on stage and I explain more in today's article for @creativestrat

Tesla has scored one of the highest Delight Scale scores to date.

Tesla Delivers Automotive Delight

#Tesla #DelightScale

Brand New data on shifting consumer sentiment and purchase intent in North America RE: gasoline-powered vehicles vs hybrids vs EVs.
From our fresh new research study on the Automotive sector.
Lots more data on the way, so keep an eye on @creativestrat.

Load More...

Trusted by 80% of the top 10 Fortune 500 technology companies