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DELIGHT
SCALE

Product Experience Measurement Reimagined

With the Delight Scale, we crafted the 10 best questions to capture customer experience. The results are scored, weighted, and aggregated into a product’s Delight Score. This approach has proven to lead to a much more holistic measurement of customer experience, and actionable product insights to truly separate great products from average ones. Delight is the bedrock of every loyal and engaged customer.

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Why Use the Delight Scale?

Whether we look at the consumer market or the enterprise market, we are witnessing a transition from hardware, software, and service as an individual source of value to the total experience that arises from their combination. It is about the overarching experience a user receives that distinguishes a good product and a great product. Understanding how the different parts of the offering or even the different features of one component contribute to the overall experience provides valuable insights.

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Latest Articles From Our Team

December 8, 2025 / Ben Bajarin

The Semiconductor Gigacycle

The semiconductor industry has experienced cycles of varying magnitude throughout its history. The PC era brought sustained growth. The smartphone revolution created what many called a supercycle. The cloud computing buildout extended that expansion further. What is happening now is something categorically different. The artificial intelligence infrastructure buildout represents the largest total addressable market expansion…

November 28, 2025 / Carolina Milanesi

Dell Q3 FY26 Earnings: AI Momentum Drives Record Results and Stronger Full-Year Outlook

Dell delivered one of its strongest quarters ever, powered by surging demand for AI servers and resilient performance across its core commercial PC business. Revenue rose double digits, profitability reached new Q3 records, and the company raised full-year guidance in a sign of confidence that its AI-led momentum is not temporary but structural. The results…

November 20, 2025 / Ben Bajarin

The Snapdragon X2 Elite Power Paradigm: Unbundling the Electron

In mobile computing, performance is defined by the energy cost of operations. The limiting factors for modern Systems on a Chip (SoC) are thermal headroom and battery constraints, shifting the architectural focus to the infrastructure that feeds the silicon. The power delivery network (PDN) design for the Snapdragon X Series utilizes a bifurcated, two-stage Point-of-Load…

November 20, 2025 / Ben Bajarin

CoreWeave and the Integration of AI Infrastructure

In the broader narrative of the AI boom, a new category of infrastructure provider has emerged, colloquially termed the “neocloud.” The economic logic of the neocloud is, at first glance, simple arbitrage: the hyperscalers (AWS, Azure, Google Cloud) are supply-constrained and expensive, creating an opening for smaller, agile players to buy GPUs, place them in…

November 19, 2025 / Carolina Milanesi

Microsoft Ignite 2025: AI for Human Ambition Meets Enterprise-Grade Implementation

Microsoft Ignite 2025 opened with a clear message: the AI era has moved beyond experimentation and is now fully about implementation, governance, and measurable outcomes. Microsoft focused on what matters most to the Ignite audience: the architects, developers, and IT leaders responsible for actually deploying and scaling AI inside organizations. The news cycle was already…

November 18, 2025 / Max Weinbach

Google’s new Gemini 3 Pro is a great model

Today, Google announced Gemini 3 as well as a bunch of new product updates powered by Gemini 3 Pro! We’ll get into those in a moment, because I want to talk about my experience using Gemini 3 Pro, codename riftrunner, as well as Google’s new developer IDE called Antigravity! I got early access from Google…

Ready or not, we're in the age of the AI coworker.

@Cisco's @KjesbuSnorre explains how these virtual deskmates will transform collaboration, and why those who know how to use AI will thrive.

#BitbyBit #NextInTech #AI #AICoworkers

What if the distance between “in the room” and “remote” disappeared?

In our latest episode of Bit By Bit: Leadership Conversations, @Cisco’s @KjesbuSnorre explains how AI is reshaping collaboration by tearing down barriers in hybrid meetings. The vision is distance zero, a…

From intelligent cameras to real-time insights, @Cisco is reimagining collaboration. In this episode, @caro_milanesi chats with @KjesbuSnorre SVP and General Manager of Collaboration and Employee Experience Technology about the role of AI in shaping Webex devices and the future…

Your watch reminds you about your kid’s game. Your glasses let you check on your dog at home.

Deb Marich explains how @Qualcomm is building AI that learns your preferences so technology works for you, not the other way around.

PaidTravel @Snapdragon

After day two of @Snapdragon Summit, the night sky lit up with a spectacular drone show, a fusion of technology and storytelling.

The dazzling display showcased the breadth of @Qualcomm’s technology and the company mission to bring AI to everyone, everywhere.…

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