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Trusted by 80% of the top 10 Fortune 500 technology companies for guidance and strategy

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Our clients receive highly customized strategic insights and analysis that help guide market strategy

Broad Market Expertise

Integrating market expertise and industry experience to reveal the bigger picture

DELIGHT
SCALE

Product Experience Measurement Reimagined

With the Delight Scale, we crafted the 10 best questions to capture customer experience. The results are scored, weighted, and aggregated into a product’s Delight Score. This approach has proven to lead to a much more holistic measurement of customer experience, and actionable product insights to truly separate great products from average ones. Delight is the bedrock of every loyal and engaged customer.

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Why Use the Delight Scale?

Whether we look at the consumer market or the enterprise market, we are witnessing a transition from hardware, software, and service as an individual source of value to the total experience that arises from their combination. It is about the overarching experience a user receives that distinguishes a good product and a great product. Understanding how the different parts of the offering or even the different features of one component contribute to the overall experience provides valuable insights.

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Latest Articles From Our Team

June 17, 2025 / Austin Lyons

Enterprise AI: Nvidia, Dell, and Implications for AMD

A year ago, if you asked me whether enterprise GenAI was real, I’d say maybe. There were surely many proofs of concept, but feasibility and value weren’t clear. Now? It’s real. Let’s walk you through what changed and what it means for Nvidia, Dell, and AMD. Reasoning Enables AI Factory Era From Training Era to…

June 2, 2025 / Austin Lyons

Chiplets and the Future of System Design

In a previous post, we traced the history of semiconductor integration and its limits: The Long Arc of Semiconductor Scaling. We’ll revisit these limits and then discuss the solution: chiplets! SoC Problems System-on-chips (SoCs) have become dominant by integrating multiple functions into a single die, including CPU, GPU, memory, I/O, and analog components. Apple’s M3 is…

June 2, 2025 / Austin Lyons

Anticipatory Intelligence and the Return of Windows

At Microsoft Build this week, agentic AI stole the spotlight. But for me, an older story felt more important: Windows. As I jogged along the Seattle waterfront each morning, I kept returning to the question Can Windows matter again? I think it can. To see why Windows can matter again, let’s first rewind and revisit how…

May 29, 2025 / Austin Lyons

Qualcomm Automotive Primer

One line from Qualcomm’s recent earnings call caught my ear: We delivered QCT automotive revenues of $959 million, reflecting 59% year-over-year growth on increased content in new vehicle launches with our Snapdragon Digital Chassis platforms. Source Nearly $1 billion in quarterly revenue, growing 59% YoY!! Sure, it’s peanuts relative to smartphones: And yes, growth from a smaller base…

May 12, 2025 / Austin Lyons

The Long Arc of Semiconductor Scaling

I planned to write a chiplets explainer this week while traveling to and from CadenceLIVE in San Jose… but I got sucked into the broader chiplets backstory while doing research. After all, chiplets are a semiconductor manufacturing and scaling story of sorts! So I’m pivoting. This post shares the fun historical arc of transistor and IC scaling…

May 8, 2025 / Max Weinbach

Beyond Tracking: Whoop MG Review – A Deep Dive into Healthspan and Preventative Health

There’s been a pretty big trend recently in healthy living and health/wellness. Alcohol consumption is trending down, gym memberships are trending upwards with utilization also trending upwards, mostly because of GenZ. The interest in health and wellness is at all time highs. Wearables like Oura Ring and Whoop are also becoming even more popular, with…

“If @Google's North Star is delivering the best, most helpful experience ever, they’ll earn the right to continue chatting with you”

@theAustinLyons shares why fluid, low-friction search could give Google the edge in an AI-driven future—and why user experience is everything.…

VS Code + AI = one dev doing the work of ten.

@MaxWinebach unpacks why @Microsoft's open-sourcing of @Copilot agents could reshape the future of software development.

#BitByBit #AIDevTools #MicrosoftBuild #VSCode

Is sponsored content in generative AI search a problem—or just the next phase of SEO?

@BenBajarin breaks down the user trust dilemma as AI reshapes how we search.

#BitByBit #GenAISearch #DigitalAds #SearchEvolution

AI adoption starts with consumer trust.

Even enterprise-focused brands can’t ignore the need for human buy-in. @Caro_Milanesi explains why consumer perception could make or break AI's success.

#BitByBit #ConsumerAI #FutureOfWork #AITrust

From Microsoft Build to Dell Tech World, Google I/O, and Computex—May might as well be tech’s Super Bowl. In this episode of Bit by Bit, @BenBajarin, @Caro_Milanesi, @theaustinlyons and @MaxWeinbach break down what mattered most. Spoiler alert: It's all about AI.

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