Four publications. One view of the technology stack.

Creative Strategies May 26, 2021

Content Execution and Brand Promise Give Disney+ a 793 on the Delight Scale

Ben Bajarin, Carolina Milanesi

We are excited to publish our first Delight Scale post covering some of the many key insights we gathered on how subscribers to the Disney+ streaming service think and feel about their experience. We strongly believe that a key driver of product experience delight is centered on how the product or s

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Creative Strategies May 26, 2021

The Tech Industry Build Out Cycle

Ben Bajarin

One of the more interesting conversations to be happening around the tech industry currently is what kind of a cycle we are in? In the last few years, I’ve noticed an interesting tension that emerged because, as a whole, the tech industry has just come off a period of significant rapid invention and

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Creative Strategies May 19, 2021

Google and Samsung Get Closer To The Benefit of WearOS

Carolina Milanesi

There were plenty of rumors leading up to Google I/O that we might see the next generation of Samsung’s Galaxy Watch models embrace Google’s wearable platform Wear OS. The rumors turned out to be quite right. The next Galaxy Watch will be running Wear OS, but the news is actually much more significa

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Creative Strategies May 7, 2021

A New Era for Creative Strategies

Tim Bajarin

Creative Strategies was founded in 1969 by Larry Wells and David Norman. They were both at SRI and saw a need for a dedicated tech market research firm. Together they created what, at that time, was one of the first real tech market research firms in the world that studied the impact of tech on…

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Creative Strategies April 29, 2021

Samsung Is Finally Serious About PCs. Intel and Microsoft Seem Delighted

Carolina Milanesi

In the first Galaxy Unpacked event ever dedicated to introducing new laptops, Samsung’s Head of Mobile Communications Business, Dr. TM Roh, presented the Galaxy Book Pro series. The Galaxy Book Pro and the Galaxy Book Pro 360 run on the 11th Intel Core processor and leverage a deep integration betwe

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Creative Strategies April 29, 2021

Surprised by Apple

Ben Bajarin

The only thing that keeps surprising me about Apple is that people keep being surprised by their ability to keep delivering great quarterly revenues. But, of course, I know the point I’m making is more of an industry and investor one since most of Apple’s customers pay no attention to their earnings

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Creative Strategies April 25, 2021

Intel’s Unleashes a Turnaround

Ben Bajarin

Yesterday, Intel announced a series of efforts that may one day be looked back at as foundational for their turnaround. Despite Intel being in a strong market position in many of the areas they compete in, the leadership zeal Intel once brought to the technology industry had been waning, and when it

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Creative Strategies April 20, 2021

The Apple Card’s new feature tackles one of credit’s biggest problems

Carolina Milanesi

At its Spring Loaded event held virtually on Tuesday, the very first thing Apple announced was a new Apple Card feature called Apple Card Family. Available in the U.S. in May, Apple Card Family allows two people to co-own an Apple Card credit card, merging their credit lines while building credit to

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Creative Strategies April 4, 2021

Enterprise Workplace Epiphanies

Ben Bajarin

The last year has led to a number of what I call “COVID Epiphanies” by employees and employers. One of the main concerns I’ve heard was what the impact COVID would have to corporate culture going forward and how much more in control of their destiny employees will become. We have never seen such a…

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Creative Strategies March 30, 2021

AirPods Pro Score 828 points on the Delight Scale

Ben Bajarin

Apple released AirPods Pro too much fanfare. We applied the Delight Scale to AirPods Pro and found customers were overwhelmingly happy with the experience and features. Condimentum et non penatibus sagittis ac duis mus enim a parturient ac faucibus convallis a ullamcorper parturient arcu a est poten

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Creative Strategies March 23, 2021

Microsoft’s Remote Trend Index Draws From 2020 For A Better Future Of Work

Carolina Milanesi

Today Microsoft announced the findings from its first annual Work Trend Index. Titled “The Next Great Disruption is Hybrid Work – Are We Ready?” the report uncovers seven hybrid work trends every business leader needs to know as we enter this new era of work. The report outlines findings from a stud

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Creative Strategies March 10, 2021

Augmented Computing (In Concept)

Ben Bajarin

I want to add a perspective to the idea of augmented reality (AR) that I don’t hear discussed much. When most people, who are familiar with augmented reality, talk about AR, the concept is rooted in overlaying the digital world with the physical. Common use cases surrounding the AR vision include th

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