Research | Creative Strategies

The last year has led to a number of what I call “COVID Epiphanies” by employees and employers. One of the main concerns I’ve heard was what the impact COVID would have to corporate culture going forward and how much more in control of their destiny employees will become. We have never seen such a…

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Creative Strategies March 30, 2021

AirPods Pro Score 828 points on the Delight Scale

Ben Bajarin

Apple released AirPods Pro too much fanfare. We applied the Delight Scale to AirPods Pro and found customers were overwhelmingly happy with the experience and features. Condimentum et non penatibus sagittis ac duis mus enim a parturient ac faucibus convallis a ullamcorper parturient arcu a est poten

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Creative Strategies March 23, 2021

Microsoft’s Remote Trend Index Draws From 2020 For A Better Future Of Work

Carolina Milanesi

Today Microsoft announced the findings from its first annual Work Trend Index. Titled “The Next Great Disruption is Hybrid Work – Are We Ready?” the report uncovers seven hybrid work trends every business leader needs to know as we enter this new era of work. The report outlines findings from a stud

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Creative Strategies March 10, 2021

Augmented Computing (In Concept)

Ben Bajarin

I want to add a perspective to the idea of augmented reality (AR) that I don’t hear discussed much. When most people, who are familiar with augmented reality, talk about AR, the concept is rooted in overlaying the digital world with the physical. Common use cases surrounding the AR vision include th

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Creative Strategies March 3, 2021

Microsoft Mesh Empowers A Heterogeneous Holographic Collaboration

Carolina Milanesi

On day one of the winter edition of Ignite, Microsoft announced the launch of Microsoft Mesh, a new collaboration platform powered by Azure, that allows people to have a shared virtual experience on a variety of devices from Mixed Reality (MR) and Virtual Reality (VR) headsets to PCs and Macs and ph

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Creative Strategies February 26, 2021

Chip Shortages and Foundry Monopolies

Ben Bajarin

One of the biggest issues facing the tech industry right now is significant delays and a backlog of semiconductor foundries. Almost every tech category has seen a boost to demand, and that led to a dynamic of significant demand and not enough supply of semiconductors. While an unanticipated surge of

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Creative Strategies February 23, 2021

What Is Next For PC Sales?

Carolina Milanesi

There’s been a lot of excitement around the trajectory of PC sales in 2020. The pandemic clearly reinvigorated demand for PCs, and sales could have been even greater had the market not faced component shortages. Working from home, learning from home, and fighting boredom at home drove upgrades as w

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Creative Strategies February 10, 2021

Why Apple Should Extend an Arm to Intel

Ben Bajarin

Helping Intel stay in the semiconductor manufacturing game should be among one of the highest priorities for all US-based technology companies. While TSMC is the leader in manufacturing process technology, they remain a geo-political risk should China decide to enforce its will on the region. Samsun

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Creative Strategies February 9, 2021

Hybrid Work Is Here To Stay, But Not Without An Effort

Carolina Milanesi

So much has changed since the start of the pandemic. Our lives have been turned upside down in so many different ways and it isn’t over! Yet we find ourselves thinking about what it will be like when we are allowed back into the office, or back to school, or when we can travel again.…

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Creative Strategies February 4, 2021

Microsoft Bets Big On Employee Experience And Launches Viva

Carolina Milanesi

A lot has changed about how we work due to the pandemic. Whether we are working from home or at an essential business, technology has been supporting us at a time when how we interact with our coworkers and customers has drastically changed. Most of our interactions have moved online, which ironical

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Creative Strategies February 2, 2021

Why Apple Should Extend an Arm to Intel

Ben Bajarin

Helping Intel stay in the semiconductor manufacturing game should be among one of the highest priorities for all US-based technology companies. While TSMC is the leader in manufacturing process technology, they remain a geo-political risk should China decide to enforce its will on the region. Samsun

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Creative Strategies December 17, 2020

Apple Fitness+ Built to Help You Keep Fit Wherever You Are

Carolina Milanesi

This week marked the launch of Apple Fitness+, the workout service that Apple announced back in September, together with the new Apple One subscription bundle. I spent some time checking out the trainers and some of the videos across a range of workouts. While jumping around to check everything out

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