Four publications. One view of the technology stack.

Creative Strategies June 7, 2022

WWDC 2022: M2, Macbook Air, Mac Gaming, and What’s Old is New

Ben Bajarin

M2 Debut: Next Generation of Apple Silicon With heavy anticipation, Apple’s next-generation silicon design for the Mac was unveiled. Unsurprisingly called the M2, new details were shared by Apple, which sets the stage for this year’s Apple Silicon platform to push the Mac forward. I always paid part

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Creative Strategies May 26, 2022

The Mainstreaming of Augmented Reality

Ben Bajarin

There is little doubt that augmented reality, specifically computing products that blend the physical world with the digital world, is going to be the next frontier of computing. Most of the conversations we are having with the broader tech industry have circled around the core technologies themselv

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Creative Strategies May 18, 2022

The Great Tech Wall of China

Ben Bajarin

My fascination with the Chinese market started at the beginning of the smartphone era. The market itself, and the Chinese consumer, represent one of the largest economic opportunities for both companies local to China and global companies looking to provide goods and services to the Chinese people.

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Creative Strategies May 2, 2022

How Technology Fluent Consumers Drive Demand for EVs and Advanced Automotive Features

Olivier Blanchard

After focusing on the inflection point in purchase intent for hybrids and EVs among North American consumers, and EV adoption hurdles keeping the majority of young car buyers locked into gasoline-powered cars (for now), we turn our attention to the role that consumers’ relationship with technology p

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Creative Strategies April 21, 2022

Why So Many Young North-American Car Buyers Plan To Stick To Gasoline For Now

Olivier Blanchard

The younger car buyers are, the less likely they are to make their next car a hybrid or EV One of the most interesting stories already emerging from our new automotive study is the contradiction between a  high degree of consumer favorability towards hybrid vehicles and EVs and softness in near-term

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Creative Strategies April 19, 2022

Tesla Delivers Automotive Delight

Ben Bajarin

Could Tesla be the most delightful automotive experience? Using our Delight Scale, we can make a strong case that Tesla provides the most delightful, mainstream automotive experience based on our product research. I point out mainstream automotive experience because I’m sure Ferrari, Porsche, Masera

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Creative Strategies April 4, 2022

New Research: Purchase Intent For Hybrids and EVs Has Reached An Inflection Point in North America

Olivier Blanchard

We have just completed new research into consumer perceptions of the changes taking place in the automotive sector. The study, which focuses primarily on likely car buyers in North America, gathered insights from over 1200 adults 18 and up in the United States and Canada. Among the key themes that o

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Creative Strategies March 30, 2022

New PlayStation Plus Subscription Makes It Easier To Find Value

Carolina Milanesi

This week, PlayStation launched a new PlayStation Plus subscription, a simplified subscription service that brings together PlayStation Now and PlayStation Plus. Currently, the two subscription services combined have about 50 million subscribers, most of which subscribe to both services. In the past

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Creative Strategies March 24, 2022

The Business Case for the Mac

Ben Bajarin

As a part of our broad research into the hardware and software tools that make up critical parts of employee experiences in businesses, we also looked deeply into the opportunity for Macs in the enterprise. Apple has had an interesting relationship with the enterprise. Most, if not all, IT professio

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Creative Strategies March 16, 2022

Best Product Beats Best Bundle

Ben Bajarin

Conventional wisdom in software, especially in enterprise software, is the company that sells the most robust bundle will generally see the apps in that bundle become the default for customers. This has historically been proven true time and again by Microsoft. This was the basis of their main antit

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Creative Strategies March 10, 2022

Apple Silicon: Ultra Clever

Ben Bajarin

I have been arguing for years, and I will die on this hill. Apple silicon remains one of the most innovative products Apple creates on an annual basis. You may disagree with the framing of Apple silicon as a product, but knowing Apple as I do, they view almost everything they create as a product…

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Creative Strategies March 9, 2022

Apple’s Peek Performance Event Delivers to the Pros and the Mainstream

Carolina Milanesi

Apple’s Peek Performance event had something to offer to the most tech-savvy users, creators in particular, as well as mainstream users.  Underlining the move to take ownership of its own silicon development is now allowing Apple not only to take care of its highly differentiated user base but to ge

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