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Creative Strategies
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Creative Strategies
The Mainstreaming of Augmented Reality
There is little doubt that augmented reality, specifically computing products that blend the physical world with the digital world, is going to be the next frontier of computing. Most of the conversations we are having with the broader tech industry have circled around the core technologies themselv
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Creative Strategies
The Great Tech Wall of China
My fascination with the Chinese market started at the beginning of the smartphone era. The market itself, and the Chinese consumer, represent one of the largest economic opportunities for both companies local to China and global companies looking to provide goods and services to the Chinese people.
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Creative Strategies
How Technology Fluent Consumers Drive Demand for EVs and Advanced Automotive Features
After focusing on the inflection point in purchase intent for hybrids and EVs among North American consumers, and EV adoption hurdles keeping the majority of young car buyers locked into gasoline-powered cars (for now), we turn our attention to the role that consumers’ relationship with technology p
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Creative Strategies
Why So Many Young North-American Car Buyers Plan To Stick To Gasoline For Now
The younger car buyers are, the less likely they are to make their next car a hybrid or EV One of the most interesting stories already emerging from our new automotive study is the contradiction between a high degree of consumer favorability towards hybrid vehicles and EVs and softness in near-term
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Creative Strategies
Tesla Delivers Automotive Delight
Could Tesla be the most delightful automotive experience? Using our Delight Scale, we can make a strong case that Tesla provides the most delightful, mainstream automotive experience based on our product research. I point out mainstream automotive experience because I’m sure Ferrari, Porsche, Masera
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Creative Strategies
New Research: Purchase Intent For Hybrids and EVs Has Reached An Inflection Point in North America
We have just completed new research into consumer perceptions of the changes taking place in the automotive sector. The study, which focuses primarily on likely car buyers in North America, gathered insights from over 1200 adults 18 and up in the United States and Canada. Among the key themes that o
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Creative Strategies
New PlayStation Plus Subscription Makes It Easier To Find Value
This week, PlayStation launched a new PlayStation Plus subscription, a simplified subscription service that brings together PlayStation Now and PlayStation Plus. Currently, the two subscription services combined have about 50 million subscribers, most of which subscribe to both services. In the past
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Creative Strategies
The Business Case for the Mac
As a part of our broad research into the hardware and software tools that make up critical parts of employee experiences in businesses, we also looked deeply into the opportunity for Macs in the enterprise. Apple has had an interesting relationship with the enterprise. Most, if not all, IT professio
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Creative Strategies
Best Product Beats Best Bundle
Conventional wisdom in software, especially in enterprise software, is the company that sells the most robust bundle will generally see the apps in that bundle become the default for customers. This has historically been proven true time and again by Microsoft. This was the basis of their main antit
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Creative Strategies
Apple Silicon: Ultra Clever
I have been arguing for years, and I will die on this hill. Apple silicon remains one of the most innovative products Apple creates on an annual basis. You may disagree with the framing of Apple silicon as a product, but knowing Apple as I do, they view almost everything they create as a product…
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Creative Strategies
Apple’s Peek Performance Event Delivers to the Pros and the Mainstream
Apple’s Peek Performance event had something to offer to the most tech-savvy users, creators in particular, as well as mainstream users. Underlining the move to take ownership of its own silicon development is now allowing Apple not only to take care of its highly differentiated user base but to ge
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Creative Strategies
The Power of Technology Sanctions
As we look on and observe the absurdity of what is happening with Russia invading Ukraine, it has been fascinating to see most of the world power unite against a foreign power acting badly. I recall commentary from world leaders when Russia attempted to invade Georgia, and the message was clear that
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The Diligence Stack
The E/AI Index V2: Where Enterprise AI Pays Off
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The Diligence Stack
Executive Interview: Arm’s Mohamed Awad on the Agentic CPU
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The Diligence Stack
Prometheus and the Economics of Useful Compute
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The Diligence Stack
Can AI Pay for Itself?
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The Heart of Tech
Amazon's $1 Billion Built Together Program Is the Real Story in Its Data Center Announcement
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The Heart of Tech
Microsoft AI wrote down its rules in the week the industry asked for brakes
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The Heart of Tech
Meta Bought Its Way Out of a Bad Two Weeks
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The Heart of Tech