Four publications. One view of the technology stack.

As we look on and observe the absurdity of what is happening with Russia invading Ukraine, it has been fascinating to see most of the world power unite against a foreign power acting badly. I recall commentary from world leaders when Russia attempted to invade Georgia, and the message was clear that

Creative Strategies March 3, 2022

Considerations on Mobile World Congress 2022

Carolina Milanesi

Mobile World Congress 2022 came to an end today, and it seemed like a big success, mainly for people’s spirit and morale. The GSMA released preliminary attendance numbers at around 60,000, roughly half of what was recorded in 2019, the last time the industry came together before Covid. The combinati

Creative Strategies March 2, 2022

Qualcomm’s Diversification Strategy Takes Shape at MWC22

Every year, the Mobile World Congress in Barcelona provides the perfect setting for technology companies and their partners to showcase innovative new solutions that leverage the mobile ecosystem to help solve problems, create new categories of services, and transition industries forward. If exhibit

Creative Strategies February 18, 2022

Beyond VR and AR: Why The Real Metaverse MVPs Will Be Silicon Companies and Cloud Providers

The term “metaverse” was originally coined by science fiction author Neal Stephenson in his 1992 novel Snow Crash. In the book, the metaverse was a virtual three-dimensional space that users could access via virtual reality goggles and experience through first-person virtual avatars. Virtual real-es

Creative Strategies February 10, 2022

Samsung’s Galaxy Tab S8 Ultra: Elevating the Android Tablet Experience

Carolina Milanesi

During the latest Unpacked event that Samsung held virtually this week, the smartphone leader launched its latest flagship phone as well as three new Android tablets: the Galaxy Tab S8, the S8+ and the S8 Ultra, its first-ever Ultra tablet. Looking at the specs, it is immediately obvious these lates

Creative Strategies February 8, 2022

The Arm Wrestle

What many of us believed was inevitable has finally come to pass. Nvidia’s bid to buy Arm has failed. This entire saga has been fascinating to follow. I have heard, or read, all the major arguments for and against this deal and there has been some truth to both sides of the arguments. But, ultimatel

Creative Strategies February 3, 2022

How Microsoft and Windows Can Retain PC Engagement Long Term

Carolina Milanesi

Last week, the Head of Windows, Panos Panay, penned a blog reflecting on the state of the PC industry and celebrating the success Windows 11 has enjoyed thus far. In 2021, the PC market saw the biggest growth in a decade, with Windows powering 1.4 billion monthly active devices with overall time spe

Creative Strategies January 26, 2022

Employee Experience and Modern IT

Our first research study of the year was an encompassing look at the modern employee experience from a range of vantage points. One of the lenses we looked through, and the one I want to focus on today, was employee experience as it relates to modern IT. Anyone who has worked at an organization big…

Creative Strategies January 18, 2022

Could Intel, Nvidia and Qualcomm’s Radically Different Automotive Strategies Create Opportunities for OEMs But Pain Points For Consumers?

I recently wrote about the automotive sector being the new competitive battleground for semiconductor companies, and announcements from three key chipmakers – Intel, Nvidia and Qualcomm – at CES earlier this month highlighted the extent to which that competition is heating up across four specific ve

Creative Strategies January 7, 2022

CES 2022 Key Trends Setting the Stage for 2022 and Beyond

CES 2022 has come to a close, and while many of us participated virtually, there was still a lot of news to take in. Like past years, there were some main themes that dominated the flow of announcements as all the major tech players set their sights on growing their business by expanding their offer

Creative Strategies January 7, 2022

Semiconductor Trends From CES

This year at CES, many of the dominant semiconductor companies, including four in my Silicon Big 5 list, showcased their latest solutions for 2022. When it came to core computing devices, both AMD and Intel showcased their latest chips for notebooks and desktops. But, what I found most fascinating f

Creative Strategies January 7, 2022

CES 2022: The Automotive Sector Is The New Battleground for Intel, NVIDIA and Qualcomm

Whether you attend CES in person or virtually, it is easy to become overwhelmed with the sheer volume of announcements, gadgets, innovations and products on display at the annual Vegas show. Even with a plan, it’s a lot to take in in such a short timeframe, let alone process, but having a plan helps