Research | Creative Strategies

Last fall, I wrote about the growth potential for Apple’s Macs in the enterprise. I mentioned some research Cisco shared about their Mac choice program and the benefits they have seen as an organization by offering Mac as a choice and supporting Macs on equal footing as Windows. Cisco’s stated goal

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Creative Strategies January 12, 2023

ChatGPT and beyond: Why generative AI’s inflection point might be Tech’s most promising new market opportunity

Olivier Blanchard

ChatGPT represents an important inflection point for AI, and an important one for the tech industry at a time when consumers, worn down by perhaps one too many hype cycles, have begun to lose faith in the sector’s ability to deliver on its promises. The tech industry’s current headwinds aren’t li

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Creative Strategies December 29, 2022

Tech Products I loved in 2022 and Predictions for 2023

Ben Bajarin

Last year, I started a yearly theme highlighting my favorite tech products of the year. Last year, I highlighted the Remarkable 2 tablet and now believe that e-ink notepads may be more of a trend than I initially thought. If that’s the case, I’m glad I called it. This year, I’m combining my list of…

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Creative Strategies October 19, 2022

Macs–At Scale–In the Enterprise

Ben Bajarin

You would be hard-pressed to find a large modern enterprise, in the US, that doesn’t have at least a few Macs running around its halls. As was with the early days of the iPhone, executives and board members, and specific employee levels/recruits, will get any technology they want. And, of course, Ma

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Creative Strategies October 19, 2022

Working out Meta Kinks

Ben Bajarin

There are numerous challenges facing Meta’s vision and ambition for AR/VR/XR, whatever term you prefer. The most important thing from Meta’s posture is their recognition of how difficult AR/XR will be from both a technological standpoint and a user adoption standpoint. And the reality they have embr

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Creative Strategies October 19, 2022

Three Fundamental Problems Still Plaguing Meta’s Enterprise XR Ambitions

Olivier Blanchard

Meta’s goal to build a scalable on-ramp for XR and the metaverse in the enterprise would be hard to pull off without Microsoft’s help, which is why neither last week’s announcement that both companies had renewed their Metaverse-focused partnership, nor the announcement’s timing, should have come as

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Creative Strategies October 14, 2022

Ten Years On, Surface Becomes The Best Stage For Microsoft

Carolina Milanesi

This week, Microsoft held its Microsoft Ignite conference and just before kicking that off, it held what has become the traditional Surface Fall event. This year, Surface turns ten, and it is fascinating to see how far it has come in this time, not so much on the hardware, which was already ahead of

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Creative Strategies October 14, 2022

Microsoft Surface Pro 9: A Tale of Two Chipsets

Ben Bajarin

Microsoft has been embarking on a multi-year strategy to enable Windows OEMs to have silicon diversity. It has been within Microsoft’s best interests to help OEMs embrace multiple silicon partners, not just Intel, to leverage each unique solution for what is has to offer. Microsoft did this a few ye

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Creative Strategies October 11, 2022

Amazon and Made By Google’s Intelligent Marketing

Carolina Milanesi

The commentary on the latest Made by Google launch has been primarily on hardware. Still, I thought it would be more interesting to share some considerations on the overall strategy that transpired from the actual presentation, especially around Artificial Intelligence (AI) and how it compares to wh

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Creative Strategies October 5, 2022

The Silicon Big Five: Intel

Ben Bajarin

What is Intel’s fate? Curiously, this is not a question that has much grey area in the public arena, even though it should. Commentary, at least the discord I monitor and read, seems to either think Intel is on the right track or a dead company walking. Investors on the sell-side I chat with agree…

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Creative Strategies September 8, 2022

Apple Watch’s Evolving Pillars

Ben Bajarin

Before I dig into a few product-specific observations about Apple Watch Series 8 and Apple Watch Ultra, I want to make a broader point. Apple Watch has been one of the more fascinating product evolutions I have seen from Apple. I say that because since it came to market, it has evolved well beyond w

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Creative Strategies September 8, 2022

Apple Blurs The Lines Of Hardware and Software with iPhone14 Pro

Carolina Milanesi

This week, we were back in person at Apple Park for the traditional September iPhone launch. This year three products were on stage: iPhone14, Apple Watch and AirPods Pro. From the opening, Tim Cook made it clear why these products take the stage together, and their updates hit the market at the sam

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