Research Archive
Better Together Adds Value to Apple’s Portfolio
No, I did not get the events confused, this was Apple’s WWDC and not Google i/o, but the mantra we have been hearing from Google about its software and devices coming together to deliver a better experience to its users was actually delivered on the keynote stage by Apple. What is interesting to me is…
New PlayStation Plus Subscription Makes It Easier To Find Value
This week, PlayStation launched a new PlayStation Plus subscription, a simplified subscription service that brings together PlayStation Now and PlayStation Plus. Currently, the two subscription services combined have about 50 million subscribers, most of which subscribe to both services. In the past, users had to choose whether they wanted the streaming service offered by Playstation…
Apple’s Peek Performance Event Delivers to the Pros and the Mainstream
Apple’s Peek Performance event had something to offer to the most tech-savvy users, creators in particular, as well as mainstream users. Underlining the move to take ownership of its own silicon development is now allowing Apple not only to take care of its highly differentiated user base but to get into new markets and opportunities…
Considerations on Mobile World Congress 2022
Mobile World Congress 2022 came to an end today, and it seemed like a big success, mainly for people’s spirit and morale. The GSMA released preliminary attendance numbers at around 60,000, roughly half of what was recorded in 2019, the last time the industry came together before Covid. The combination of people’s strong desire to…
Samsung’s Galaxy Tab S8 Ultra: Elevating the Android Tablet Experience
During the latest Unpacked event that Samsung held virtually this week, the smartphone leader launched its latest flagship phone as well as three new Android tablets: the Galaxy Tab S8, the S8+ and the S8 Ultra, its first-ever Ultra tablet. Looking at the specs, it is immediately obvious these latest tablets are all born out…
How Microsoft and Windows Can Retain PC Engagement Long Term
Last week, the Head of Windows, Panos Panay, penned a blog reflecting on the state of the PC industry and celebrating the success Windows 11 has enjoyed thus far. In 2021, the PC market saw the biggest growth in a decade, with Windows powering 1.4 billion monthly active devices with overall time spent on Windows…