Research Archive

October 1, 2025 / Carolina Milanesi

Amazon’s New Wave of Devices: AI, Storytelling, and the Move Upmarket

Amazon has built its reputation on delivering reliable, affordable consumer hardware that ties seamlessly into its services. From the first Kindle to the rise of Echo smart speakers, its devices have consistently done exactly what they promised. Ok maybe with the exception of the Kindle phone but as I wrote in the past that failure…

September 28, 2025 / Carolina Milanesi

Why a Unified Android and ChromeOS Platform Matters, Especially in the Age of AI PCs

For nearly two decades, Android and ChromeOS have advanced in parallel, one powering the world’s phones and a growing constellation of devices, the other redefining lightweight and secure computing on laptops and beyond. A single, unified platform built on Android foundations and expressed as the familiar ChromeOS is not just tidier architecture. It is the…

September 10, 2025 / Carolina Milanesi

Slim, Smart, Integrated: The Real Story of Apple’s September Event

Apple’s September event was, once again, a masterclass in storytelling, weaving together sleek design, life-saving Apple Watch narratives, and the deliberate invocation of Apple Intelligence. In the run-up, chatter circled around familiar themes: whether tariffs would nudge prices upward, what “Air” might signify in an iPhone context, and if a reimagined Siri might finally make…

September 7, 2025 / Carolina Milanesi

Samsung’s AI Home Vision: Smart Living Without the Hype?

IFA has always been the tech show that most reinvented itself following the hot trends in tech: from smartphones, to wearables, all the way to this year smart home, the show has seen AI infused everything and home robotics. Samsung leaned in harder than most with its unveiling of “AI Home: Future Living, Now.” The…

August 20, 2025 / Carolina Milanesi

Made by Google 2025: A Confident Showcase of Pixel, Gemini, and Google’s Broader Ambitions

Today in Brooklyn, Google held its Made by Google 2025 event—an occasion that felt far less like a typical product keynote and much more like a primetime show. Hosted by Jimmy Fallon, complete with live audience participation, surprise guests, and a TV-studio vibe, it was clear from the start that Google wanted to make a…

August 1, 2025 / Carolina Milanesi

Apple Q3 2025: Outperforming in a Challenging Environment

Apple’s fiscal Q3 2025 showcased a strong performance, setting a June quarter record for revenue at $94 billion—up 10% from last year and ahead of management’s own expectations. Growth was broad-based, with significant contributions across iPhone, Mac, and Services segments. The company also established new June records for EPS and reported acceleration in nearly every…

Trusted by 80% of the top 10 Fortune 500 technology companies