Research Archive

September 23, 2023 / Carolina Milanesi

Copilot: Microsoft’s Foray into Integrating AI in Everyday Life

In a recent event in New York, Microsoft unveiled Microsoft Copilot, an AI companion that creates a unified experience across various Microsoft platforms apps and services. Microsoft Copilot promises a unique blend of web intelligence, work data context, and real-time PC activity to enhance user assistance, with a strong emphasis on privacy and security. The…

July 27, 2023 / Carolina Milanesi

Samsung’s Unpacked: Redefining the Future – The Responsibility of Shaping a Market

Since Monday, I’ve been in South Korea to meet with Samsung’s executives and attend Samsung Unpacked. What has become the summer appointment with foldable saw the arrival of the 5th generation of the Galaxy Z Fold and the Galaxy Z Flip. These two devices hit the market as competition from brands such as Motorola, made…

March 13, 2023 / Carolina Milanesi

Why We Should Not Use ChatGPT To Shame Alexa

As Microsoft started rolling out new Bing and Google launched Bard, I have seen many comparing these new generative AI services to digital assistants like Alexa, Google Assistant and Siri, only to point out the gap in capabilities between the two. Even Microsoft’s CEO, Satya Nadella, made the point during an interview with The Financial…

March 3, 2023 / Carolina Milanesi

Considerations On Mobile World Congress 2023

Mobile World Congress (MWC) returned to Barcelona in full force this week. While I write this on my flight home, I have not seen the final number, but I had heard we had around 90 thousand people. It certainly felt like we were back to a pre-pandemic show with a fair amount of cautious optimism…

February 8, 2023 / Carolina Milanesi

OpenAI Fuels Microsoft Bing’s Race Reset in Search

I was in Redmond this week to witness what we might look back on as a turning point in tech. Microsoft’s CEO, Satay Nadella, took the stage to introduce the evolution of Bing and Edge. On the back of the newly renewed partnership with OpenAI, Microsoft took what it referred to as OpenAI’s newest artificial…

October 14, 2022 / Carolina Milanesi

Ten Years On, Surface Becomes The Best Stage For Microsoft

This week, Microsoft held its Microsoft Ignite conference and just before kicking that off, it held what has become the traditional Surface Fall event. This year, Surface turns ten, and it is fascinating to see how far it has come in this time, not so much on the hardware, which was already ahead of the…

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