Research Archive

October 14, 2022 / Carolina Milanesi

Ten Years On, Surface Becomes The Best Stage For Microsoft

This week, Microsoft held its Microsoft Ignite conference and just before kicking that off, it held what has become the traditional Surface Fall event. This year, Surface turns ten, and it is fascinating to see how far it has come in this time, not so much on the hardware, which was already ahead of the…

October 11, 2022 / Carolina Milanesi

Amazon and Made By Google’s Intelligent Marketing

The commentary on the latest Made by Google launch has been primarily on hardware. Still, I thought it would be more interesting to share some considerations on the overall strategy that transpired from the actual presentation, especially around Artificial Intelligence (AI) and how it compares to what we heard just a couple of weeks ago…

June 8, 2022 / Carolina Milanesi

Better Together Adds Value to Apple’s Portfolio

No, I did not get the events confused, this was Apple’s WWDC and not Google i/o, but the mantra we have been hearing from Google about its software and devices coming together to deliver a better experience to its users was actually delivered on the keynote stage by Apple. What is interesting to me is…

March 30, 2022 / Carolina Milanesi

New PlayStation Plus Subscription Makes It Easier To Find Value

This week, PlayStation launched a new PlayStation Plus subscription, a simplified subscription service that brings together PlayStation Now and PlayStation Plus. Currently, the two subscription services combined have about 50 million subscribers, most of which subscribe to both services. In the past, users had to choose whether they wanted the streaming service offered by Playstation…

March 3, 2022 / Carolina Milanesi

Considerations on Mobile World Congress 2022

Mobile World Congress 2022 came to an end today, and it seemed like a big success, mainly for people’s spirit and morale. The GSMA released preliminary attendance numbers at around 60,000, roughly half of what was recorded in 2019, the last time the industry came together before Covid. The combination of people’s strong desire to…

October 8, 2021 / Carolina Milanesi

Surface Laptop Studio: The First Convertible Worth Having

I am not one for sensationalistic titles when talking about a product, but I must admit talking about the new Surface Laptop Studio like the first convertible worth having is the best way to summarize how I feel about this product. At what has now become an annual Fall appointment, the Microsoft Surface Team announced…

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