Research Archive

June 2, 2026 / Max Weinbach

Microsoft Build 2026: RTX Spark and Windows’ Apple Silicon Moment

Microsoft Build 2026 was the week Windows stopped trying to win on the spec sheet and started trying to win on the thing that makes a computer worth using. For years the Windows answer to the Mac was some version of “we can match that.” A faster chip here, a borrowed feature there. This was…

October 21, 2025 / Max Weinbach

M5 Apple Silicon: It’s All About the Cache And Tensors

Today is a big day, M5 Day! I say this because I believe M5 is a bigger deal than the products it’s in. That’s not to say these products are bad, quite the opposite: they are so good and have been so good for so many years that it’s hard to think of anything meaningful…

November 1, 2024 / Max Weinbach

More Core, More Power: The Apple M4 Pro Advantage

Key Takeaways: Focus on performances cores for CPU and increased memory bandwidth. Several configurations available for the M4 series chips: M4, M4 Pro, and M4 Max. CPU core count varies from 8 to 16 cores, with combinations of performance and efficiency cores, but focus on performance cores at higher end SKUs. GPU options range from…

October 24, 2023 / Ben Bajarin

Qualcomm Snapdragon Summit: Oryon Sets the Table for PCs with AI

What’s Significant Qualcomm has finally shared extensive details of their Oryon custom architecture purpose-built to take Arm-based Windows PCs to the next level. This is a result of years of work via their acquisition of Nuvia, and represents a significant moment for Qualcomm as they return to a proprietary custom Arm architecture. Overall, Qualcomm shared…

October 24, 2023 / Max Weinbach

Qualcomm Snapdragon Summit: What’s new with Snapdragon 8 Gen 3

Today at Snapdragon Summit, Qualcomm announced their 2024 flagship mobile chipset: Snapdragon 8 Gen 3. Below is our thoughts on what is significant and a recap of the main announcements. What’s Significant: Gen AI is being a popular marketing term and also a differentiating factor for a lot of consumer and enterprise products right now.…

October 24, 2023 / Ben Bajarin

Research Note: Our View on Report Nvidia and AMD Arm PC Chips

The recent report from Reuters about Nvidia looking to make a push with an Arm PC chip has been a long time coming. We have known about Nvidia’s interests in this space for several years as a part of a broader CPU roadmap on Arm moving from data center to PC.  The report also highlights…

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