Carolina Milanesi

Carolina examines how people adopt technology and how experience changes product value across consumer and enterprise markets, collaboration, and employee engagement.

Research · January 7, 2022

CES 2022: The PCs Showcase Aims at Maintaining PC momentum

CES has been traditionally a sound stage for PC manufacturers to showcase what is coming to market for the first 6 to 9 months of the year ahead. However, as the show has broadened its scope and PCs lost their shine over the past few years, fighting for attention was much more difficult. This year,…

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Research · October 19, 2021

Music to my…Home

This week at a second Apple Event in just over a month, Apple launched the 3rd generation AirPods, HomePod Mini in new colors, two new chipsets, M1 Pro and M1 Max and two new MacBook Pro. You can find my colleague Ben’s take on the M1 Pro and M1 Max here. Apple also launched a…

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Research · October 8, 2021

Surface Laptop Studio: The First Convertible Worth Having

I am not one for sensationalistic titles when talking about a product, but I must admit talking about the new Surface Laptop Studio like the first convertible worth having is the best way to summarize how I feel about this product. At what has now become an annual Fall appointment, the Microsoft Sur

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Research · September 15, 2021

Putting Apple’s California Streaming Into Context

As is always the case with high-profile launches, we got to Apple’s California Streaming event with plenty of rumors to consider. Of course, most of what was expected did materialize on stage, but many of the details certainly helped paint a much better picture of Apple’s view of the market and how

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Research · August 12, 2021

Samsung Galaxy Unpacked Delivers Confidence on Galaxy Z Fold Line

For Samsung, summer has traditionally been synonymous with the Galaxy Note, but in 2019 the top-of-the-line model had to share the limelight with the Galaxy Z Fold line. Then, in 2020 the Note even had to share the stage with the Fold family. If you follow the smartphone market, you can understand w

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Research · July 22, 2021

Alexa’s Evolution Into An Ambient Assistant

At Alexa Live 2021, Amazon’s annual developer conference focused on skills and services built for Alexa-enabled devices, the company shared a long list of improvements both from a features and developer tools perspective. Seven years in the making, Alexa now counts hundreds of millions of devices in

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Research · June 24, 2021

Windows 11: Microsoft’s Most Holistic Approach To An Operating System

We all saw the leaks last week, and while I was left with more questions than answers, it was evident that Microsoft focused on a much more modern, fresher, simpler user interface. What was unclear till today was why Microsoft thought that the update it delivered was worthy of a step-change in numbe

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Research · June 14, 2021

Google Workspace Emphasizes How Work Gets Done, Not Where

Google Workspace had undergone a transformation since October 2020 when G Suite was rebranded to Google Workspace, and a series of skews were released to address the enterprise market. In February, Workspace was brought to the education market, and at Google I/O, the team launched Smart Canvas, a ne

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Research · June 8, 2021

Three Big Themes at Apple’s WWDC

I am not sure if it’s the lack of down time for stage walk-ons or that Apple has got this digital event thing down to a science, but the pace of this year Apple’s Developer Conference (WWDC) was incredible. The overall impact of the announcements across iOS, iPadOS, macOS, watchOS and tvOS will take

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Research · May 26, 2021

Content Execution and Brand Promise Give Disney+ a 793 on the Delight Scale

We are excited to publish our first Delight Scale post covering some of the many key insights we gathered on how subscribers to the Disney+ streaming service think and feel about their experience. We strongly believe that a key driver of product experience delight is centered on how the product or s

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Research · May 19, 2021

Google and Samsung Get Closer To The Benefit of WearOS

There were plenty of rumors leading up to Google I/O that we might see the next generation of Samsung’s Galaxy Watch models embrace Google’s wearable platform Wear OS. The rumors turned out to be quite right. The next Galaxy Watch will be running Wear OS, but the news is actually much more significa

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