Proven counsel based on tailored analysis, data-driven insights, and broad market understanding. Your success is our mission.

Proven Counsel

Trusted by 80% of the top 10 Fortune 500 technology companies for guidance and strategy

Tailored Analysis

Our clients receive highly customized strategic insights and analysis that help guide market strategy

Broad Market Expertise

Integrating market expertise and industry experience to reveal the bigger picture

DELIGHT
SCALE

Product Experience Measurement Reimagined

With the Delight Scale, we crafted the 10 best questions to capture customer experience. The results are scored, weighted, and aggregated into a product’s Delight Score. This approach has proven to lead to a much more holistic measurement of customer experience, and actionable product insights to truly separate great products from average ones. Delight is the bedrock of every loyal and engaged customer.

Learn more

Why Use the Delight Scale?

Whether we look at the consumer market or the enterprise market, we are witnessing a transition from hardware, software, and service as an individual source of value to the total experience that arises from their combination. It is about the overarching experience a user receives that distinguishes a good product and a great product. Understanding how the different parts of the offering or even the different features of one component contribute to the overall experience provides valuable insights.

Learn more

Latest Articles From Our Team

December 12, 2024 / Carolina Milanesi

With Android XR Google Bets on AI to Accelerate XR Adoption

As we stand on the cusp of a new era of immersive computing, Google’s announcement of Android XR clearly highlights the role AI, Gemini, can play in broadening the use cases and appeal for extended (XR) technologies. This development comes at a time when the XR market is experiencing a surge of innovation and competition,…

November 4, 2024 / Ben Bajarin

Intel’s Necessary Pain: Why Pat Gelsinger’s Technology-First Turnaround Deserves More Time

The recent Reuters article criticizing Pat Gelsinger’s leadership at Intel paints a stark picture of a struggling turnaround, but the reality is far more nuanced. As someone who has followed Intel closely for decades, I believe much of the criticism overlooks both the magnitude of challenges Gelsinger inherited and the fundamental necessity of his technology-first…

October 31, 2024 / Ben Bajarin

Arm in the Data Center: The Dawn of a New Era

Introduction: 2024 – The Tipping Point for Arm’s Data Center Momentum As we close out 2024, the semiconductor industry is witnessing a significant shift in the data center market. AI is the most important technology platform shift we have seen in a decade, and perhaps longer.  This fundamental shift is causing the entire technology industry…

October 30, 2024 / Ben Bajarin

Meta Orion – The Future Pulled Forward to Today

I had the opportunity to experience the full Meta Orion demo and, like many others who got to try the device, it was truly incredible. I’ll share my experience in the middle of this report, but I want to add some perspective on how Meta is approaching this vs. the way Apple has decided to…

September 18, 2024 / Ben Bajarin

A Week With iPhone 16 Pro – My Favorite Feature

Having spent the last week with the new iPhone 16 Pro Max I wanted to share a few thoughts. Key Takeaways iPhone 16 Pro vs. Pixel 9 Pro XL Image Battle My Favorite New Feature Pure Hardware Innovation Getting Harder New Experiences Unlocked by Apple Silicon Advances   Image Battle Camera photography is highly subjective.…

August 21, 2024 / Ben Bajarin

The Google Pixel 9 Family and the Pursuit of Helpfulness

I have always found it helpful to view Google’s mission/ambition/product goals, etc., within the framework that Alphabet CEO Sundar Pichai consistently emphasizes whenever he speaks publicly.  His eloquent statement of the mission is “To organize the world’s information and make it universally accessible and useful.”  Within this framing, he has also stated that the ultimate…

Tune into the final episode of Bit by Bit for 2024, where we explore the technology trends poised to dominate discussions and drive market decisions in 2025.

Our focus is on three key areas: Foldables, Artificial Intelligence and Extended Reality (XR). These technologies are at…

Presenting a three part series on @Arm's growing opportunity in the data center.

Arm in the Data Center: The Dawn of a New Era - by @BenBajarin

In this clip from our latest Bit By Bit episode, the Creative Strategies team dives into the evolving tech in the automotive world—highlighting how companies like Tesla and Rivian are revolutionizing the user experience through powerful software and design, while others lag…

In this episode of Bit by Bit: 'Sand, Sun, and Snapdragon,' the team at Creative Strategies breaks down how Qualcomm’s Snapdragon platform is driving innovation across industries. From powering advanced AI in everyday devices to enabling immersive XR experiences, this…

Load More

Trusted by 80% of the top 10 Fortune 500 technology companies