Recent comprehensive research, which we have private access to, sheds light on the rapidly evolving landscape of AI adoption across industries. Based on a survey of 400 enterprises and an extensive analysis of company transcripts, the study reveals how businesses are increasingly leveraging AI to drive productivity, cut costs, and create new revenue streams. The findings paint a picture of accelerating AI integration, with over 40% of surveyed companies reporting AI projects exceeding their ROI expectations. Notably, larger companies with revenues exceeding $15 billion are 15 percentage points more likely to see better-than-expected ROIs compared to their smaller counterparts.

Productivity emerges as the primary focus for AI initiatives, with 61% of companies targeting increased production or output as a key goal. Improving customer service (58%), boosting revenue growth (54%), and increasing sales productivity (57%) are also significant objectives for many firms. These priorities underscore the broad potential of AI to transform various aspects of business operations.