Research Archive

July 14, 2025 / Max Weinbach

Unpacked 2025: Samsung’s foldables are so back

Last week was Samsung Unpacked, specifically Unpacked focusing on the Galaxy Z Fold 7, Z Flip 7, and Galaxy Watch 8 series. These launches mark a pivotal moment for the broader smartphone market, signaling Samsung’s drive to make foldables mainstream by marrying a familiar phone feel with flagship‑grade capabilities. The Fold 7 is probably the…

January 22, 2025 / Max Weinbach

Samsung Galaxy S25 Series – AI as the New Frontier in Mobile

Key Takeaways: AI-First Focus: Samsung positions the Galaxy S25 series as “true AI companions,” signaling a clear shift towards software and AI as the primary differentiator in a mature smartphone market. Google Gemini Powerhouse: Deep integration of Google’s Gemini Advanced, including Gemini Live and extensions, is a major highlight, showcasing a powerful AI collaboration. On-Device AI &…

January 17, 2024 / Max Weinbach

Galaxy S24 Samsung Unpacked: Mobile AI is Here

Today’s Galaxy Unpacked was Samsung’s first event that focused more on software and AI experiences over their new hardware. It was clear through the event that Google and Samsung’s partnership got stronger with AI, with some first and only experiences powered by Google and Google Cloud. Key Takeaways Mobile generative AI is here and hitting…

Trusted by 80% of the top 10 Fortune 500 technology companies