Ben has been with Creative Strategies, inc since 2000. He covers consumer technology, personal computing devices, semiconductors, investments, and business strategy. He has focused his research on the relationship between humans and technology seeking to understand what drives their behavior with products and services. He joined Creative Strategies, after spending time at Cypress Semiconductor, and then founding two startups in the late ’90s.

Tim Bajarin is recognized as one of the leading industry consultants, analysts, and futurists, covering the field of personal computers and consumer technology. Mr. Bajarin has been with Creative Strategies since 1981 and has served as a consultant to most of the leading hardware and software vendors in the industry including IBM, Apple, Xerox, Hewlett Packard/Compaq, Dell, AT&T, Microsoft, Sony, Panasonic, Intel, Qualcomm, AMD, Nvidia, Polaroid, Lotus, Epson, Toshiba, and numerous others.

His articles and/or analysis have appeared in USA Today, Wall Street Journal, The New York Times, Time and Newsweek magazines, BusinessWeek, Forbes, and most of the leading business and trade publications. He has appeared as a business analyst commenting on the tech industry on all of the major television networks and was a frequent guest on PBS’ The Computer Chronicles.

Mr. Bajarin has been a columnist for US computer industry publications such as PC Week and Computer Reseller News and wrote for ABCNEWS.COM for two years and Mobile Computing for 10 years. He was also a tech columnist for Time Magazine’s Tech section for 5 years. His various columns and analyses have been syndicated in over 55 countries.

Carolina has over 15 years of experience in the consumer technology industry, most recently at Creative Strategies, where since 2016, she has been focusing on a broad range of consumer technologies and services, including those that profoundly impact user behavior in an enterprise context. Her passion for user engagement and user experience drove her to increasingly spend time analyzing the future of work and employee engagement, especially as it relates to collaboration and workflows.

In 2019, Carolina founded The Heart of Tech. Her newest endeavor aims to help technology providers with their corporate social responsibility efforts. Two areas are particularly dear to her because of the impact on society: education and diversity and inclusion.

Between 2013 and 2016, Carolina was Chief of Research at Kantar Worldpanel ComTech, where she drove thought leadership research by marrying her deep understanding of global market dynamics with the wealth of data coming from ComTech’s longitudinal studies on smartphones and tablets. Her mission was to deliver strategic insights to C-level executives in the areas of product planning, product marketing, go to market and customer retention and acquisition.

Prior to her ComTech role, Carolina spent 14 years at Gartner, most recently as their Consumer Devices Research VP and Agenda Manager. In this role, she led the forecast and market share teams on smartphones, tablets and PCs. She spent most of her time advising clients from investment firms, to technology providers, to traditional enterprise clients.

Carolina is a regular contributor to Forbes, Fast Company and Italian daily La Stampa. She is often quoted as an industry expert and commentator in publications such as The Financial Times, Bloomberg, The New York Times and the Wall Street Journal. She regularly appears on BBC, Bloomberg TV, NBC News and others.