Research Archive

October 31, 2024 / Ben Bajarin

Arm in the Data Center: The Dawn of a New Era

Introduction: 2024 – The Tipping Point for Arm’s Data Center Momentum As we close out 2024, the semiconductor industry is witnessing a significant shift in the data center market. AI is the most important technology platform shift we have seen in a decade, and perhaps longer.  This fundamental shift is causing the entire technology industry…

August 20, 2024 / Ben Bajarin and Max Weinbach

Snapdragon X Elite and the New Era Battery Life on Windows

While it is easy to get caught up in the excitement of AI features coming to Windows in the new category of PCs called Copilot + PCs, my conviction has always been that the transformational battery life experience would be one of the most compelling reasons to upgrade for consumers and enterprises. Currently, the “more…

July 15, 2024 / Ben Bajarin

Revolutionizing Computing: Stevie Bathiche on the NPU and the Future of AI Enabled Always-On Computing

In a recent conversation with Stevie Bathiche, a Technical Fellow at Microsoft, we discussed the potential of the Neural Processing Unit (NPU) and its role in powering the future of computing. Bathiche’s insights highlighted the NPU’s significance as an AI coprocessor due to its efficiency and ability to enable always-on, always-computing functionalities that power computers…

May 19, 2024 / Ben Bajarin and Max Weinbach

REPORT: The NPU – The Newest Chip on the Block

The New Chip on the Block The Neural Processing Unit (NPU) has evolved significantly since the introduction of deep learning models like AlexNet in 2012. NPUs are specialized hardware accelerators designed to efficiently process neural network operations, such as the numerous multiplies and accumulations required for deep learning models. These units offer optimized control and…

June 13, 2023 / Max Weinbach

Why users are switching from Windows PC to Mac

Apple’s Mac sales are at all time highs with pretty major growth, while there may be some post-pandemic correction in play for the whole PC market, the overall trajectory of Mac sales is looking great. Apple is doing something right with the Mac to convince PC users to switch from Windows PC to Mac. Based…

January 19, 2023 / Ben Bajarin

Macs In the Enterprise: A Cisco Case Study

Last fall, I wrote about the growth potential for Apple’s Macs in the enterprise. I mentioned some research Cisco shared about their Mac choice program and the benefits they have seen as an organization by offering Mac as a choice and supporting Macs on equal footing as Windows. Cisco’s stated goal with the Mac@Cisco program…

Trusted by 80% of the top 10 Fortune 500 technology companies