Carolina Milanesi

Carolina examines how people adopt technology and how experience changes product value across consumer and enterprise markets, collaboration, and employee engagement.

Research · September 24, 2026

Qualcomm Makes Its Case for the Phone as AI Hub

Qualcomm came to Maui for their annual Snapdragon Summit with the clearest version of its AI strategy I have heard from the company, and with the same structural limit it has always had. Apple can promise AI that

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Research · September 9, 2026

iPhone Duo: What Apple Bought by Waiting

iPhone Duo is what vertical integration looks like when it works. Samsung and Honor have shipped good folding hardware for years. Apple is the first to ship the operating system that earns it.

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Research · July 30, 2026

Copilot Seats Are the Bridge for Agents

Microsoft disclosed more than 30 million paid Microsoft 365 Copilot seats this week, and the number works best read as an installation count. Every paid seat puts Work IQ inside a customer’s tenant, the context layer over roles, projects, artifacts and institutional knowledge that Microsoft’s agents

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Research · July 22, 2026

The Z Fold8 Widens Samsung’s Foldable Range

Samsung expands its portfolio by adding a new form factor to the Galaxy Z family. The original Z Fold becomes the Z Fold8 Ultra, the Flip remains as the Z Flip8, and the new Z Fold8 slots in between. The lineup now offers three distinct experiences, positioned around productivity, content discovery,

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Research · June 19, 2026

The Web Was Not Built for Agents. AWS Is Starting to Fix That

The web’s transaction model was designed for humans. You visit a page, see an ad, click a link, or buy something. Every monetization mechanism built over the past three decades, advertising, subscriptions, paywalls, affiliate revenue, assumes a person made a choice. That assumption is breaking. At A

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Research · June 9, 2026

WWDC 2026: Apple Kept It Real

No Overpromising, Meeting Users Where They Are At WWDC, the expectation is for a long list of new features rolling across every OS Apple supports in its portfolio. This year, Apple reframed that. Rather than leading with what is new, the keynote centered on perfecting and homogenizing the experience

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Research · June 7, 2026

A Transformed Cisco Steps Into a Familiar Role

At Cisco Live 2026 in Las Vegas last week, Jeetu Patel took the stage as President and Chief Product Officer in front of 20,000 attendees from 75 countries and delivered on a prediction he made two years ago: that Cisco would be unrecognizable as a company. The portfolio on display made the case wit

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Research · June 4, 2026

The PC Built for Agents

The RTX Spark is Microsoft and Nvidia’s joint statement about what the PC needs to become, and who gets to help define that. Microsoft Build, running this week in San Francisco, made the software half of that argument explicit. The Machine Behind the Agent The chip, formerly codenamed N1X, combines

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Research · June 2, 2026

Qualcomm at Computex: A Decade-Long Bet Starts Here

Cristiano Amon called 2026 the Year of the Agent. The label is directionally right, but it suggests a milestone that has been reached rather than one that is still being built toward. What Computex actually showed is a company positioning itself for a transition that is only beginning, one that will

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Research · May 20, 2026

The Smart Glasses Race Will Be Won on Style as Much as AI

Google used Google I/O this week to announce intelligent eyewear partnerships with Warby Parker and Gentle Monster, powered by Gemini and built on Android XR with Samsung and Qualcomm. The announcement was notable not just for what the glasses can do, but for how deliberately Google thought about wh

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Research · May 12, 2026

Googlebook is a Post-OS Bet

Google announced Googlebook today, and the most useful sentence in the entire post is one Alex Kuscher slips in early: “moving from an operating system to an intelligence system.” That line tells you how to read everything that follows. What Google didn’t sell For months the industry conversation wa

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