Research Archive

March 9, 2022 / Carolina Milanesi

Apple’s Peek Performance Event Delivers to the Pros and the Mainstream

Apple’s Peek Performance event had something to offer to the most tech-savvy users, creators in particular, as well as mainstream users.  Underlining the move to take ownership of its own silicon development is now allowing Apple not only to take care of its highly differentiated user base but to get into new markets and opportunities…

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