Research Study: State of Consumer PC
State of the Consumer PC
Date of Study: May 25th, 2016
Panel: Eary Tech, Mainstream, and Late Adopters
Our annual state of the consumer report looks at core behaviors consumers are engaging in with their PC, Macs, and tablets. We look to understand how behaviors are changing or shifting around devices like PCs, tablets, and the role the smartphone is playing in changing the consumer relationship with devices like PCs and tablets. We explore brand sentiment around PC brands, intent to purchase PC and tablet, intention to switch from a standard laptop or desktop form factor to a tablet form factor like iPad or Surface Pro, and what is driving consumers intent to buy or not buy a new PC or tablet.