Research Study: Smartphone Market Report Q4 2016

Smartphone Report Q4 2016

Date of Study: September 9th, 2016
Countries: US
Panel: Eary Tech, Mainstream, and Late Adopters

As the smartphone market in the US matures, and new entrants like Google with their Pixel Smartphone look to take share, we update our bi-annual study on the US smartphone market. We study why consumers choose the platforms they do and where their loyalty with brands and platforms lies. We update our data on buying patterns for smartphones, including consumers paying on payment plans or upfront. Given Samsung’s issues with the Note 7 battery we did a deep dive on how this impacted consumer sentiment and intent to purchase Samsung devices in the future. We also looked at consumer awareness and trust around Google’s new hardware release of the Pixel Phone.

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