Consumer Security and Privacy

Date of Study: February 20th, 2017
N=803
Panel: US Eary Tech, Mainstream, and Late Adopters

We set out to understand how consumers think about security and privacy. We looked at sentiment and privacy/security habits around specific devices like smartphones, tablets, PCs, web usage, social media, and more. We also looked specifically at which main tech companies consumers trust with their security and with their privacy. We included a deep dive on Google, Apple, and Facebook to understand security and privacy sentiment and behavior with consumer usage of products and services from each company.