Research Archive

September 26, 2023 / Ben Bajarin

Virtual Reality Research Study: Key Findings Defining the Market

Key Takeaways: Non-owners are most likely to try VR headsets with friends (52.3%) rather than in stores. Simulation games, YouTube/Netflix, and action games were the top experiences tried. The majority of non-owners (64.5%) had a positive first VR experience. 45.95% expressed potential interest in purchasing a headset. For non-owners, the most appealing VR experiences are…

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