PC Trend Study Q1 2018

In February 2018, we interviewed 1,260 consumers to study a few new dynamics of the PC industry. A major focus of the study was understanding the main features and motivations that impact consumers upgrade decisions with PCs and what things may cause them to choose one PC over another. Major topics addressed in this study:

  1. How Brand impacts future purchases
  2. What specs motivate consumers to choose one laptop over another
  3. Demographical differences in PC preferences
  4. Role of branded processors of driving PC purchase
  5. Consumer awareness and preferences of certain specifications
  6. Understanding of how new features like connectivity and longer battery life will impact PC purchases
  7. PC Gaming as a new driver of purchases

Report available for current Creative Strategies clients or purchase for non-clients. Click to inquire.