• In August of 2018, we set out to see how consumers feel about advertising and what advertising mediums are most effective in driving purchases and discovery. This study is US only and 500 consumers participated.

  • Facebook and Consumer Privacy

    January 5th, 2019 / Ben Bajarin

    With all the negative news, and fundamental issues Facebook faced in 2018, we wanted to understand consumer sentiment and behavioral changes in their usage of Facebook. This study took place in in April of 2018 and 983 mainstream representative consumers…

  • In collaboration with a few indie app developers, we ran a study looking to see how consumers discover, decide on which app to download, and some underlying economics around the app ecosystem. This study had respondents from the US and…

  • PC Users’ Smartphone-Envy

    December 13th, 2018 / Carolina Milanesi

    Millions of people rely on their smartphone every day for their on the go computing needs. For many, especially in younger demographics smartphones are their sole or main computing device. Whether it is email, social media or gaming consumers across…

  • Microsoft’s Surface Brand Share Grows

    January 18th, 2018 / Carolina Milanesi

    In October 2017 we, at Creative Strategies, asked a panel of 1300 US consumers about their personal and work preferences in both PC brand and workflow habits. We were eager to understand how users feel about specific PCs they are…

  • DSLR Owners love Their Smartphone Camera as much as You do

    January 18th, 2018 / Carolina Milanesi

    Earlier this month, we at Creative Strategies, conducted a study across 1000 US consumers to understand how smartphone owners use the camera on their smartphones. We also wanted to know how much of a driver the quality of the camera…

  • Are We Wrong about the Future of Urban Commuting?

    June 7th, 2017 / Carolina Milanesi

    Over the past few months, there has been a lot of talk about the future of transportation; from the car as a service to self-driving cars. We seem to be expecting many changes that will redefine how we get from…

  • Even Millennials Don’t Know What to Do with Tablets

    April 17th, 2017 / Carolina Milanesi

    This week marks the 7th anniversary of the iPad’s availability on the market. The Verge reminds us of their initial take on the product. There were two main stands iPad reviewers took back in 2010. Some industry watchers thought the…

  • Three Millennial Tech Myths Busted

    March 30th, 2017 / Ben Bajarin

    A core thesis we have about the future of technology here at Creative Strategies centers on a younger demographic. Because of that, much of our continued research on the industry leads us to do dedicated studies of the Millennial demographic…

  • Creative Strategies was one of the first market research firms in Silicon Valley. Our history has long been rooted in spotting the macro trends and working with clients both tactically and strategically to tie market insights to long-term strategy. We…