Modern Computing Workflows

In October 2017 we interviewed 1,300 Americans 300 of whom were between the age of 18 and 34. We aimed to understand which brands make them feel empowered at work and how they set up their workflows for different productivity and collaboration tasks.

Major Topics Addressed:
How different groups of individuals, age groups, gender, etc., use different workflows to get things done
What are the main device preferences for specific workflows
What device brands help consumers feel more productive and more empowered when they work
Feelings and Sentiments by employees around specific device based processes and procedures
Exploration of new form factors and how 2-in-1 PCs and iPad Pro fit into modern workflows