The Smart Watch Market Opportunity

January 6th, 2015

In this report we explore the market for smart watches. While the market is young, we share some insights and perspectives on the core areas we think represent the upside for this market. We also share some data on the existing smart watch market from our surveys.

Table of Contents
– The Market Opportunity
– Data on the Current Wrist Watch Market
– From Fashion to Utility
– The Job of the Smart Watch
– Starting off in the Enterprise
– Broader Consumer Appeal
– Data on Current Smart Watch Ownership/Demographics
– Scenarios
– Size of the Market Opportunity
– Conclusion

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Ben Bajarin

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Ben Bajarin is responsible for Creative Strategies research and analysis focusing on worldwide consumer market for consumer technology. He studies and analyzes trends globally for the markets likePC, smartphone, tablet, digital home, wearables, and Internet of things, among many others.

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