Navigation

Consumer Study: App Discovery, Downloading, and Purchasing

January 5th, 2019

In collaboration with a few indie app developers, we ran a study looking to see how consumers discover, decide on which app to download, and some underlying economics around the app ecosystem. This study had respondents from the US and key parts of Europe. In total, 908 consumers participated in this study.

Ben Bajarin

Full Bio >

Ben Bajarin is responsible for Creative Strategies research and analysis focusing on worldwide consumer market for consumer technology. He studies and analyzes trends globally for the markets likePC, smartphone, tablet, digital home, wearables, and Internet of things, among many others.

Proud regular columnists for these great networks