Research Archive
Apple Fall Wonderlust Event Report
Apple held its annual iPhone event on September 13th, 2023, to announce the new iPhone 15 lineup, Apple Watch Series 9, and Apple Watch Ultra 2. This report provides an overview of the key announcements and new products revealed at the event, as well as analyst insights on what was significant from the event. Sustainablity…
Creative Strategies Welcomes Olivier Blanchard as Principal Analyst
Creative Strategies, Inc is excited to welcome Olivier Blanchard as Principal Analyst covering Automotive, Internet of Things, and Artificial Intelligence. Olivier joins Ben and Carolina in their drive to deliver actionable insights that focus on specific customer needs and circumstances. Over Creative Strategies’ 30-year-life, the tech industry has evolved tremendously with consumer and enterprise blending,…
Content Execution and Brand Promise Give Disney+ a 793 on the Delight Scale
We are excited to publish our first Delight Scale post covering some of the many key insights we gathered on how subscribers to the Disney+ streaming service think and feel about their experience. We strongly believe that a key driver of product experience delight is centered on how the product or service performs in relation…