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Advertising Effectiveness and Brand/Product Discovery

January 5th, 2019

In August of 2018, we set out to see how consumers feel about advertising and what advertising mediums are most effective in driving purchases and discovery. This study is US only and 500 consumers participated.

Ben Bajarin

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Ben Bajarin is responsible for Creative Strategies research and analysis focusing on worldwide consumer market for consumer technology. He studies and analyzes trends globally for the markets likePC, smartphone, tablet, digital home, wearables, and Internet of things, among many others.

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