Carolina joined Creative Strategies in 2016. She has over 15 years ‘ experience in the mobile industry most recently as Chief of Research at Kantar Worldpanel ComTech where she drove thought leadership research by marrying her deep understanding of global market dynamics with the wealth of data coming from ComTech’s longitudinal studies on smartphones and tablets. Her mission was to deliver strategic insights to C-level executives in the areas of product planning, product marketing, go to market and customer retention and acquisition.
Prior to her ComTech role, Carolina spent 14 years at Gartner, most recently as their Consumer Devices Research VP and Agenda Manager. In this role, she led the forecast and market share teams on smartphones, tablets and PCs. She spent most of her time advising clients including investment firms, technology providers, and traditional enterprise clients. In 2011 she was recognized with the Gartner Annual Global Award who is given to the individual who has contributed to research in the most extraordinary way.
Carolina is often quoted as industry expert and commentator in publications such as The Financial Times, Bloomberg, The New York Times and the Wall Street Journal. She regularly appears on BBC, Bloomberg TV, Fox and NBC News and others. Her twitter account was recently listed in the “101 accounts to follow to make Twitter more interesting” by Wired Italy.
At Creative Strategies, Carolina focuses on consumer tech across the board. From hardware to services she analyses today to help predict and shape tomorrow knowing that asking consumers about the future sometimes fails but capturing consumers’ behavior and sentiment never does!