Smartphone Photography Study

In November 2017 we interviewed 1,000 Americans to understand what role photography has in their overall smartphone experience. We explored how different camera capabilities in modern smartphones change how consumers are using their smartphone as their primary camera. We also look at what people do most with imaging and photography and the types of photos they take regularly and why.

Major Topics Studied:
– Key uses and motivations for taking pictures with a smartphone
– How ownership of different brands and camera capabilities change consumer behavior with photography
– Most photographed objects
– What consumers do most often with their photos
– Storage or backup services used
– How smartphone photography capabilities have impacted DSLR usage
– Use of third-party apps for post-processing of photos
– Most desired new features for smartphone camera
– Importance of camera features in driving upgrades

Report available for current Creative Strategies clients or purchase for non-clients. Click to inquire.