Research Study: Voice Assistant, Chat Bots, and Artificial Intelligence

Voice Assistant, Chat Bots, and Artificial Intelligence Study

Date of Study: October 1st, 2016
N=2214
Countries: US, UK, Spain, Italy, France, Germany, Japan, China
Panel: Eary Tech, Mainstream, and Late Adopters

In this study we look at global trends in voice assistant usage exploring specific platforms like Apple’s Siri, Google Voice Assistant, Microsoft Cortana, and Amazon Alexa (in countries Echo/Alexa is available). We look at core behaviors and motivations for voice-based search, preferences to use voice over typing, primary apps used with voice interactions, and when chatbots are more preferred or convenient. We also explored the types of business and commerce industry applications which were most interesting to consumers in specific countries to use a voice-based assistant service and a messaging based chatbot.

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