Research Study: Global Mobile Payments
Mobile Payments Study
Date of Study: August 15th, 2016
Countries: US, UK, Australia
Panel: Eary Tech, Mainstream, and Late Adopters
We set out to study US, UK, and Australian consumers usage of services like Apple Pay, Android Pay, and Samsung Pay. We explored security sentiments around existing forms of payments like credit, debit, and cash and compared that with sentiment for security around mobile contactless payment methods. We explored satisfaction with both the retail experience for mobile payments and the mobile payment services themselves. This study includes a deeper look at motivations and sentiment for reasons consumers are using mobile payments and why they are not using mobile payments. Lastly, we explored the kinds of things retailers can do to incentivize consumers to embrace mobile payments as their primary purchase method.