Research Study: Consumer Holiday Consumer Electronics Purchasing Intent & Post Holiday Follow Up

Consumer Holiday Consumer Electronics Purchasing Intent & Post Holiday Follow Up Study

Date of Pre-Holiday Buying Study: November 15th, 2016
N=1248
Panel: US Eary Tech, Mainstream, and Late Adopters

Date of Post Holiday CE Purchased Study: Jan 24th, 2017
N=1236
Panel: US Eary Tech, Mainstream, and Late Adopters

In November we set out to understand what major tech purchases were on the horizon for US consumers. We covered all major catogories from TV, PC, Smartphone, Tablet, and Wearables to see what consumers intended to buy, where (online vs. offline) and what kinds of retail promotions could further incentivize their purchase. We also explored some of the main reasons they were not interested in buying specific tech products. Lastly, we looked at consumer sentiment around the economy post US election to get a sense of consumer confidence and how that may impact their tech spending over 2017.

We followed the November study up with another study in January to see what purchases consumers followed up with. We also explored things they ended up buying they which were not on their list and what incentivized their purchase. We also explored what products consumers intended to buy and then changed their mind on and what drove their change in intended behavior. Lastly, we explored what tech products consumers purchased, or received as gifts that they found themselves liking more than they initially thought.

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