• Creative Strategies recently conducted a survey among mainstream consumers in the US about their perception of “The Cloud" as well as their usage of it. Looking at the results, it became clear that, as is often the case, not all…

  • Insights on the Consumer Cloud

    May 13th, 2016 / Ben Bajarin

    Creative Strategies recently completed a study on consumer cloud services and US consumers. One of our goals was understanding the role the cloud plays today in consumers' lives and our hope is to tease out insights from our research as…

  • Virtual Reality is exciting! At least, we keep telling ourselves that. Vendors do so because they need the “next big thing” to drive their revenue. We, market watchers, say it is because we refuse to believe smartphones are the end…

  • Tablet Growth Hindered by Consumers’ Lack of Love

    April 21st, 2016 / Carolina Milanesi

    A lot has been said on why tablet sales have stalled: longer replacement cycles, improvements through software, and larger phones coming to the market have all been blamed. Ultimately, I believe the biggest reason keeping this market from growing is…

  • Four Fresh Presentations, Four Key Charts

    April 20th, 2016 / Ben Bajarin

    While it is earnings season for public tech companies, it is presentation season for the team at Creative Strategies. Since January, we have conducted 11 market studies — from consumer one-on-one interviews, short surveys, and large market survey/studies. This effort…

  • VR: A Harsh Reality When it Comes to Brand Power

    April 3rd, 2016 / Carolina Milanesi

    Vendors have been jumping on the Virtual Reality (VR) bandwagon left, right, and centre in the hope it will develop quickly into the next big thing. PC and smartphone manufacturers alike have been suffering from saturated markets and sales that…

  • Why Windows 10 Needs New PCs Not Just Upgrades

    April 3rd, 2016 / Carolina Milanesi

    At Build 2016, Microsoft announced Windows 10 had reached 270m users, certainly an impressive number. Not much detail was given as to how that number splits between new hardware and software upgrades but it is safe to assume the majority…

  • Two Scenarios for the Smart Watch Market

    January 6th, 2015 / Ben Bajarin

    At this years International CES, we had the honor of moderating the smart watch super session. We dove into a range of subjects but also offered the audience to download our latest smart watch report highlighting our high level thoughts…

  • IoT is Bigger Than You Think

    December 2nd, 2014 / Ben Bajarin

    In a presentation I have given at different events and to industry executives, I have been highlighting two major themes. One that I write quite a bit about here at Tech.pinions is the connecting of the next billion people to…

  • Smartphone Regionalization

    August 12th, 2014 / Ben Bajarin

    One of the more interesting things I have been observing for a few years is how the smartphone market has increasingly become extremely regionalized. It is fascinating to analyze the dynamics that have allowed the smartphone market to go global…