• Even Millennials Don’t Know What to Do with Tablets

    April 17th, 2017 / Carolina Milanesi

    This week marks the 7th anniversary of the iPad’s availability on the market. The Verge reminds us of their initial take on the product. There were two main stands iPad reviewers took back in 2010. Some industry watchers thought the…

  • Three Millennial Tech Myths Busted

    March 30th, 2017 / Ben Bajarin

    A core thesis we have about the future of technology here at Creative Strategies centers on a younger demographic. Because of that, much of our continued research on the industry leads us to do dedicated studies of the Millennial demographic…

  • Creative Strategies was one of the first market research firms in Silicon Valley. Our history has long been rooted in spotting the macro trends and working with clients both tactically and strategically to tie market insights to long-term strategy. We…

  • We recently conducted a study among 800 US consumers to gauge their understanding, interest, and perception of privacy and security. There are many interesting data points and Ben has already shared some key ones that relate to brands in this…

  • We ran a recent study among 600 early tech adopters and 600 mainstream tech consumers in the US. It did not leave much hope that tech will be capturing much of consumer's budget over the holidays this year. Among early…

  • Smartphone Market Update for Fall 2016

    October 16th, 2016 / Ben Bajarin

    We recently conducted a study of US and UK consumers to better understand some new dynamics in the smartphone market. To round out our study we included 456 consumers who we have profiled as early adopters/early tech enthusiasts, and 1052…

  • No Bots Please We Are Europeans!

    October 10th, 2016 / Carolina Milanesi

    Lately, you cannot listen to a top tech company event keynote without hearing both about how they plan to use Artificial Intelligence in everything they do and how we will be all be conversing with bots in the near future.…

  • Photos in the Cloud: Out of Sight, Out of Mind!

    July 7th, 2016 / Carolina Milanesi

    In May, we shared with you some of the results of our Cloud study focused on overall adoption drivers and inhibitors as well as brand trust. This month, we set out to try and find out more about how consumers…

  • Voice Assistant Anyone? Yes please, but not in public!

    June 3rd, 2016 / Carolina Milanesi

    Alexa, Siri, Cortana, and OK Google are all hot names in tech right now. Digital assistants powered by artificial intelligence are the next big thing for Amazon, Apple, Microsoft, and Google. Consumers however, might not be as excited. We set…

  • Creative Strategies recently conducted a survey among mainstream consumers in the US about their perception of “The Cloud" as well as their usage of it. Looking at the results, it became clear that, as is often the case, not all…