• Microsoft’s Surface Brand Share Grows

    January 18th, 2018 / Carolina Milanesi

    In October 2017 we, at Creative Strategies, asked a panel of 1300 US consumers about their personal and work preferences in both PC brand and workflow habits. We were eager to understand how users feel about specific PCs they are…

  • DSLR Owners love Their Smartphone Camera as much as You do

    January 18th, 2018 / Carolina Milanesi

    Earlier this month, we at Creative Strategies, conducted a study across 1000 US consumers to understand how smartphone owners use the camera on their smartphones. We also wanted to know how much of a driver the quality of the camera…

  • Are We Wrong about the Future of Urban Commuting?

    June 7th, 2017 / Carolina Milanesi

    Over the past few months, there has been a lot of talk about the future of transportation; from the car as a service to self-driving cars. We seem to be expecting many changes that will redefine how we get from…

  • Even Millennials Don’t Know What to Do with Tablets

    April 17th, 2017 / Carolina Milanesi

    This week marks the 7th anniversary of the iPad’s availability on the market. The Verge reminds us of their initial take on the product. There were two main stands iPad reviewers took back in 2010. Some industry watchers thought the…

  • Three Millennial Tech Myths Busted

    March 30th, 2017 / Ben Bajarin

    A core thesis we have about the future of technology here at Creative Strategies centers on a younger demographic. Because of that, much of our continued research on the industry leads us to do dedicated studies of the Millennial demographic…

  • Creative Strategies was one of the first market research firms in Silicon Valley. Our history has long been rooted in spotting the macro trends and working with clients both tactically and strategically to tie market insights to long-term strategy. We…

  • We recently conducted a study among 800 US consumers to gauge their understanding, interest, and perception of privacy and security. There are many interesting data points and Ben has already shared some key ones that relate to brands in this…

  • We ran a recent study among 600 early tech adopters and 600 mainstream tech consumers in the US. It did not leave much hope that tech will be capturing much of consumer's budget over the holidays this year. Among early…

  • Smartphone Market Update for Fall 2016

    October 16th, 2016 / Ben Bajarin

    We recently conducted a study of US and UK consumers to better understand some new dynamics in the smartphone market. To round out our study we included 456 consumers who we have profiled as early adopters/early tech enthusiasts, and 1052…

  • No Bots Please We Are Europeans!

    October 10th, 2016 / Carolina Milanesi

    Lately, you cannot listen to a top tech company event keynote without hearing both about how they plan to use Artificial Intelligence in everything they do and how we will be all be conversing with bots in the near future.…