Fall Smartphone Study 2017

In November 2017 we interviewed 1,200 Americans to understand the continued changing dynamics of the US smartphone market. We explored a range of things from intent to purchase, what drives consumers to switch brands or ecosystems, customer satisfaction, and what drives their upgrade cycle.

More details:
– Brand/model ownership
– Customer satisfaction by specific smartphone model and brand
– Core reasons consumers stay loyal to specific smartphone brands or ecosystems
– Core reasons consumers switch, or consider switching, brands or ecosystems
– Motivations that drive upgrades
– Levels of importance of key features that drive purchase of a specific model or brand
– Intent to purchase for next upgrade broken out by model and brand
– Carrier plan details

Inquire about this study.