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Creative Strategies was one of the first market research firms in Silicon Valley. Our history has long been rooted in spotting the macro trends and working with clients both tactically and strategically to tie market insights to long-term strategy. We have been helping companies gain deeper insight into a wide…

  • A lot has been said on why tablet sales have stalled: longer replacement cycles, improvements through software, and larger phones coming to the market have all been blamed. Ultimately, I believe the biggest reason keeping this market from growing is…

  • While it is earnings season for public tech companies, it is presentation season for the team at Creative Strategies. Since January, we have conducted 11 market studies — from consumer one-on-one interviews, short surveys, and large market survey/studies. This effort…

  • Vendors have been jumping on the Virtual Reality (VR) bandwagon left, right, and centre in the hope it will develop quickly into the next big thing. PC and smartphone manufacturers alike have been suffering from saturated markets and sales that…

  • At Build 2016, Microsoft announced Windows 10 had reached 270m users, certainly an impressive number. Not much detail was given as to how that number splits between new hardware and software upgrades but it is safe to assume the majority…

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