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Creative Strategies was one of the first market research firms in Silicon Valley. Our history has long been rooted in spotting the macro trends and working with clients both tactically and strategically to tie market insights to long-term strategy. We have been helping companies gain deeper insight into a wide…

  • Creative Strategies recently conducted a survey among mainstream consumers in the US about their perception of “The Cloud" as well as their usage of it. Looking at the results, it became clear that, as is often the case, not all…

  • Creative Strategies recently completed a study on consumer cloud services and US consumers. One of our goals was understanding the role the cloud plays today in consumers' lives and our hope is to tease out insights from our research as…

  • Virtual Reality is exciting! At least, we keep telling ourselves that. Vendors do so because they need the “next big thing” to drive their revenue. We, market watchers, say it is because we refuse to believe smartphones are the end…

  • A lot has been said on why tablet sales have stalled: longer replacement cycles, improvements through software, and larger phones coming to the market have all been blamed. Ultimately, I believe the biggest reason keeping this market from growing is…

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