Our work and our passion resides at the intersection of analysis and strategy, providing the technology industry with thought-leading industry analysis and visionary strategic planning. Our team is a unique blend of industry, technology, and market analysts, as well as strategic and tactical thinking strategists. We have been involved in some of the earliest personal computer products as well as many of the most recent technology and product innovations. For over 40 years the personal computing and consumer electronics industry has utilized our services to gain vision, analysis, thought leadership and strategic thinking.

Much of our work with clients is helping them understand the broader market and technology trends, strategically plan products and roadmaps for the 12- 24 month product planning cycle, create and craft core value propositions, create product and strategic differentiation, carve out competitive advantage, create and implement marketing and messaging strategies, and do proprietary consumer research in order to anticipate consumer demand for their products in the short and long term.

Our team works alongside your company as a strategic partner. We leverage the power of our Industry Analyst Services and our Strategy Planning Service to offer our clients fresh vision and strategy all rooted in our informed, leading-edge perspective, and our deep history in the technology industry.