Navigation

Creative Strategies was one of the first market research firms in Silicon Valley. Our history has long been rooted in spotting the macro trends and working with clients both tactically and strategically to tie market insights to long-term strategy. We have been helping companies gain deeper insight into a wide…

  • Alexa, Siri, Cortana, and OK Google are all hot names in tech right now. Digital assistants powered by artificial intelligence are the next big thing for Amazon, Apple, Microsoft, and Google. Consumers however, might not be as excited. We set…

  • Creative Strategies recently conducted a survey among mainstream consumers in the US about their perception of “The Cloud" as well as their usage of it. Looking at the results, it became clear that, as is often the case, not all…

  • Creative Strategies recently completed a study on consumer cloud services and US consumers. One of our goals was understanding the role the cloud plays today in consumers' lives and our hope is to tease out insights from our research as…

  • Virtual Reality is exciting! At least, we keep telling ourselves that. Vendors do so because they need the “next big thing” to drive their revenue. We, market watchers, say it is because we refuse to believe smartphones are the end…

Proud regular columnists for these great networks